“Many people still see jamu as something traditional and increasingly difficult to find. Today, women who produce jamu can sell their products online. This is important to revitalize the culture of drinking jamu so we do not lose touch with our cultural roots,” Irene said.
She noted that the use of spices in jamu reflects deep historical value. Activities in public spaces such as Kota Tua, she said, can remind the public that traditional drink-making involves perseverance and physically demanding work.
“Here, we showcase jamu and the struggles of the women who make it. They carry heavy loads every day and remain strong because they drink jamu. Every bottle we enjoy has a long journey before it reaches consumers,” she said.
The Deputy Minister added that preserving spices and jamu requires the participation of modern businesses to revive jamu consumption. Combining tradition with innovation, she said, can help introduce jamu to younger generations.
Meanwhile, Acaraki Founder Jony Yuwono said Heroes’ Day was chosen to highlight the meticulous work of jamu gendong (carrying jamu on the back) makers as a symbol of cultural resilience.
“I was inspired by jamu gendong workers. They wake up at four in the morning to prepare fresh ingredients, then walk for many kilometers, regardless of the weather. We want to remind people of that spirit,” Yuwono said.
He added that his company aims to reintroduce the stories of those who work behind the scenes, including jamu gendong makers as well as daily laborers such as street sweepers and motorcycle taxi drivers who strive to support their families.
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Translator: Ida Nurcahyani/Farika Khotimah, Cindy Frishanti Oc
Editor: Primayanti
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