Speaking here on Monday, Agus emphasized that the government is working to enhance competitiveness in these sectors as part of its broader strategy to increase value-added industrial output.
“The cosmetics, perfume and wellness industries have significant potential to develop and become pillars of national industrial growth. The government will continue to support them through policies, facilitation and ecosystem strengthening to ensure global competitiveness,” he stated.
Indonesia’s large, youthful population underpins strong market prospects.
Data from the Food and Drug Monitoring Agency (BPOM) show that by 2025, the country will have 1,500 cosmetics businesses, more than 90 percent of which are small and medium enterprises (SMEs).
Reni Yanita, director general for small, medium and miscellaneous industries at the ministry, said SMEs must innovate, understand market needs, and comply with safety standards to produce quality products.
She highlighted modern manufacturing facilities, such as the Prioritas Wellness Indonesia plant in Tangerang, Banten, as benchmarks for SME production lines capable of competing nationally and globally.
Reni noted that the market value of Indonesia’s cosmetics industry is projected to reach US$9.74 billion in 2025, with annual growth of 4.33–4.37 percent.
Exports also rose from US$416,800 in 2024 to US$473,800 in 2025.
“With positive market value and export performance, the Indonesian cosmetics industry has a significant opportunity to strengthen its position globally. This requires boosting domestic production capacity and improving product quality to ensure sustainable competitiveness,” she said.
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Translator: Ahmad Muzdaffar Fauzan, Yashinta Difa
Editor: Aditya Eko Sigit Wicaksono
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