"Demand for commercial cars is increasing and so our car sales are lifted," marketing director of PT Krama Yudha Tiga Berlian Motors, Rizwan Alamsyah, said here on Friday.
He said sales of light commercial cars, light trucks and big trucks have risen steeply this year following the rising price of commodities such as coal and crude palmoil.
So far commercial cars are used in operational activities of mining and plantation companies.
"As the leader of commercial cars we are given an advantage by the increasing price of commodities and improving national economy," he said.
He said Mitsubishi entered light commercial vehicles through Colt L300 and T120 SS while it entered light truck market through Colt Diesel.
In the double cabin segment Mitsubishi comes with Strada Triton, he said.
"In the passenger car segment Mitsubishi penetrates with Pajero Sport, moreover following the release of Dakar variety Pajero," he said.
By the end of 2010 Daihatsu was ranked second with sales recorded at 118,000 while Mitsubishi in the third selling 106,000 units.
In the first semester of 2011 Mitsubishi booked sales of 67,000 units which was bigger than Daihatsu sales which reached 62,000 units, making Mitsubishi being ranked second after Toyota that dominates with sales reaching 152,000 units.
"By the end of 2011 we are targeting up to 110,000 units. But it seems the realization will be above that as sales have already reached 67,000 units in the first semester," he said.