RS Components Launches 2012 Catalogue in Print and Digital Formats in Asia Pacific

AsiaNet 48836

SINGAPORE, Apr 10, 2012 (ANTARA/PRNewswire-Asia-AsiaNet) --

Multi-format catalogue strengthens service offerings for faster comparison, selection and purchase options for customers

     RS Components ( ), the trading brand of Electrocomponents plc (LSE:ECM), the world's leading high service distributor of electronics and maintenance products, today announced the launch of its 2012 catalogue in print and digital formats in Asia Pacific (excluding Japan).  All products featured in the catalogues are in stock and available for immediate delivery from stocking locations across the region for optimum availability.

     (Logo: )

     RS Components' brand new print catalogue highlights over 60,000 of their most popular products out of its overall 550,000 product offerings and will be available from April 2012.  The print catalogue is a convenient resource for customers to easily identify products as they constantly race against time to enable new innovations in an increasingly high-value engineering industry.

     Richard Huxley, Regional General Manager, Asia Pacific, RS Components, said, "Asia continues to lead global growth for RS Components, and we will continue to improve our product and service offerings to meet the needs of a new generation of tech-savvy engineers who are constantly evolving their work patterns. Our new catalogue, featuring an even better and wider range, aims to fulfil this need and cement our position as the preferred distributor for engineers and procurements specialists in the region."
     The digital catalogue is available from May 2012 on a USB memory stick or as a customisable PDF download from RS Online ( ). Launched last year, the digital USB version of the catalogue has proven to be popular in Asia Pacific. The easy-to-use tool was designed for engineers constantly on the go. The 2012 digital catalogue features over 60,000 products and includes many enhanced functionalities.

     Users can choose to:

     -- Browse the digital catalogue page-by-page
     -- Flick across complete sections at a time
     -- Search by stock number, manufacturer part number, product type or page number
     -- Bookmark pages and create and save notes for future reference
     -- Recently viewed pages are stored, allowing easy navigation

     Using an internet connection, the digital catalogue seamlessly links customers to RS Online ( ), providing them with access to over 550,000 products available globally.  The fully transactional website enables customers to easily and quickly research, select and order products online.  Customers can instantly get the latest product and pricing information as new products and updates are introduced on RS Online throughout the year.  Whilst connected, they also have access to online resources such as data sheets and the 3D CAD model library.  

     "Customers' needs are at the heart of our business. We carried out extensive research into how we could optimise the browsing experience for them. We are confident that the new digital catalogue has taken the findings into consideration and will help our customers find their chosen products efficiently," said Huxley.

     About RS Components

     RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the world's leading high service distributor of electronics and maintenance products. Through operations in 32 countries and 17 warehouses, the Group serves 1.6 million customers worldwide and distributes 550,000 products ranging from semiconductors and optoelectronics to power tools and protective clothing. The product and service portfolio supports the entire product lifecycle from R&D through pre-production to maintenance and repair. The Group ships more than 46,000 parcels on the same day the orders are received.

     Electrocomponents is listed on the London Stock Exchange and in the last financial year to 31 March 2011 had revenues of GBP1.18bn.

     For more information, please visit the website at .

     Further information is available via these links:

     Twitter: @RSElectronics; @alliedelec; @designsparkRS
     Tweet: RS Components
     Hashtags: #ecommerce #electronics

     RS Components on Linkedin

     Electrocomponents plc

     RS Components

     Editorial Contact:

     RS Components
     Tan Soo Chun
     Public Relations Manager - Asia Pacific
     Tel:   +65-6391-5745

     The Hoffman Agency
     Rasheed Abu Bakar
     Senior Account Executive
     Tel:   +65-6361-0250

     SOURCE: RS Components