- Johnnie Walker Explorers' Club
Collection - The Gold Route launches, blended exclusively for travellers
and inspired by rich adventures traversing the Gold Route through Latin
America
Today Johnnie Walker, the world's leading Scotch Whisky producer, unveiled the latest exciting blend from its Trade Routes Series: Johnnie Walker Explorers' Club Collection - The Gold Route. The Gold Route takes inspiration from the journeys made by the Walker family and their agents - from Central America through the Andean mountains, passing the Inca pyramids and along the coast of the Pacific Ocean - where they witnessed magnificent scenery and diverse cultures whilst in pursuit of new businesses and rich experiences.
(Photo: http://photos.prnewswire.com/prnh/20130306/600413-a )
(Photo: http://photos.prnewswire.com/prnh/20130306/600413-b )
(Photo: http://photos.prnewswire.com/prnh/20130306/600413-c
The blend is
available exclusively for travellers in duty free stores, and like the other
blends which make up the Collection, it pays tribute to the travelling heritage
of the John Walker & Sons agents.
Crafted from the
finest aged whiskies hand-picked for a luxurious smoothness and vibrant
flavour, in the glass the Johnnie Walker Explorers' Club Collection -The Gold
Route evokes a sense of the exotic fruit flavours and beautiful rich golden
colours of this region.
"We took
inspiration from the richness of flavours, sights and experiences of Latin
America to help us select the most precious liquids for this blend,"
commented Master Blender Jim Beveridge. He added: "On the nose, there is
an immediate wave of an exotic mix of bananas, mango and pitaya, complemented
by a hint of vanilla sweetness. On first sip, the palate embarks on a journey
that is as distinct and magnificent as the vistas of Latin America: tantalising
flavours, a perfect blend of fruitiness with hints of pineapples, guava,
passion fruit and raisins, all balanced perfectly by deep charred peaty notes,
in keeping with the signature smoky Johnnie Walker flavour. Best enjoyed neat
or on the rocks, the finish is smooth and luxurious, a fitting addition to the
Johnnie Walker lineage."
Steve White,
Marketing Director of Diageo Global Travel and Middle East, said: "At the
very heart of Johnnie Walker lies a bold spirit of adventure which has given
rise to a great number of epic journeys. Our blends have been inspired by tales
of rich travel adventures, in this case, along the Gold Route of the Americas
and the Caribbean.
Johnnie Walker
Explorers' Club Collection - The Gold Route is a premium blend made exclusively
for the intrepid travellers of today. It is a whisky to remind them of their
own travels and inspire them to plan new journeys."
Johnnie Walker
Explorers' Club Collection - The Gold Route is the second blend in the
collection of three whiskies, collectively known as the Trade Routes Series,
inspired by the richness that could be found along the great trade routes. The
first release, Johnnie Walker Explorers' Club Collection - The Spice Road, which
launched in November to critical acclaim and great retail success, is an
evocative expression of the vibrancy, aromas and spices that the JOHNNIE WALKER
agents would have discovered in the thriving markets around Asia. The third
release in the Trade Routes Series - Johnnie Walker Explorers' Club Collection
- The Royal Route will be available exclusively in duty free stores later in
2013.
With a recommended
retail price of $95, Johnnie Walker Explorers' Club Collection - The Gold Route
is available to travellers in duty free stores globally now.
Enjoy Johnnie
Walker Responsibly
http://www.DRINKiQ.com
The Johnnie Walker,
Explorers' Club Collection, The Spice Road, The Gold Route and The Royal Route
words, the Striding Figure device and associated words and logos are trademarks
© John Walker & Sons 2013.
Notes
to Editors
Johnnie Walker
Facebook: facebook.com/JohnnieWalker
Johnnie Walker Instagram: @johnniewalker
Twitter Hashtag: #JWGOLDROUTE
Campaign Video: http://youtu.be/tYzNryMTNRs
Source: Johnnie
Walker
Editor: PR Wire
Copyright © ANTARA 2013