... so publication and education regarding the e-commerce should continue to be conducted."Bandung, West Java (ANTARA News) - A state-owned lender PT Bank Negara Indonesia (BNI) has set a target of five million transactions of e-commerce or worth Rp250 billion in nine months to come, the bank official has said.
"Since BNI e-commerce launching was conducted in April 2013, its transaction has reached 3,000 times or worth Rp1 billion," Assistant Vice President E-Banking Business Development BNI Rudi Indriarto said here on Sunday.
According to him, the realization of e-commerce transaction and its value was still far below the target, so the bank should work hard to reach its target.
"This is a new product, so publication and education regarding the e-commerce should continue to be conducted," he noted.
BNI actually had tried to publicize the e-commerce in 2009/2010 through the short message (sms), but it couldn`t be developed and BNI neither made it as the focus of its attention, he said, adding that e-commerce is a trading mechanism through internet.
"If BNI so far conducted its transaction services through credit cards, the bank currently issued debit cards as a new alternative," Rudi pointed out.
BNI continues developing online payment in effort to support the e-commerce, he cited, explaining that BNI has started such business development in 2013.
In 2014, BNI will complete the online payment feature through various channels, and in 1215 will be the channel enhancement and promotion.
Rudi added that BNI in 2016 will become a bank which supports the e-commerce, while in 2017 BNI is expected to be a leader in the field of e-commerce business.
Apart from that, Rudi said the e-commerce has a bright prospect in Indonesia, because internet users currently reaches around 65 million compared with that 40 million in 2011/2012.
(Reporting by Agus Salim/B003)
(T.SYS/A/B003/B003) 07-07-2013 15:23:33
Editor: Priyambodo RH
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