Photo - http://photos.prnasia.com/prnh/20140617/8521403487
As a fast growing company with common values to the club, Goldenway has identified the Barclays Premier League as a platform to strengthen their brands images globally. It is also identified as a channel to communicate with the Premier League's huge Asian fan base that makes up over 30% of the global audiences.
This year, Goldenway ran a joint Chinese New Year celebration with the Club's players at the Liberty Stadium which helped to raise global recognition for both parties. Following the success of the initial one year partnership, Goldenway will continue to work alongside the Swans to create a partnership that brings both the club and the Premier League closer to their Asian fans. Planning for the new season is well under way starting with a visit to Goldenway's headquarters in Hong Kong to arrange future Asian tours and coaching exchange programmes.
Goldenway Investment General Manager Brian Tsui, said:
"I am proud that Goldenway, as a brand, is growing its portfolio of sports sponsorship globally. It is a valuable relationship with Swansea City. The association with such a passionate football club will definitely enhance our brand value and create a positive impact in driving our expansion globally. We look forward to an even more successful seasons working together."
Swansea City vice-chairman Leigh Dineen, said:
"We have developed an excellent working relationship with Goldenway over the past 12 months that has been extremely beneficial to both parties. We are not only honoured to be backed by one of the world's fastest growing financial services providers, but their prestigious presence throughout Asia has helped lift the club's global brand to a whole new level.''
Contacts:
Goldenway
Minogue Wong, GWFX
Executive Marketing Manager
minogue.wong@gwghk.com
+852 3719 9960
Editor notes:
Goldenway
Goldenway is an international financial company which aims to provide one-stop e-commerce services. The company has diversified business operating in London, Auckland and Hong Kong. A full range of online trading services are provided, including foreign exchange trading, CFDs, precious metals, securities & futures and asset management.
www.gwfx.com
Swansea City FC
www.swanseacity.net
Editor: PR Wire
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