On the 29th Year of its holding, TEI 2014 is indeed packaged in a special way. The Ministry of Trade has strived to add value to the event through the holding of The Pride of Indonesia Pavilion, the ASEAN Pavilion, and Primaduta Award.
"The Ministry of Trade will serve export quality Indonesian products and services to the buyers while at the same time show appreciation to the buyers who continually trust in the quality of Indonesian export products and services," explained Trade Minister Lutfi.
Lutfi added, efforts to increase the added value of TEI 2014 through The Pride of Indonesia Pavilion, the ASEAN Pavilion, and the Primaduta Award is a form of a more optimal service provided by the Ministry of Trade for entrepreneurs, particularly international buyers.
The Pride of Indonesia Pavilion is planned to showcase products that bring pride to Indonesia, namely local brands that have been accepted by the global market. These products comprise of products from strategic industries, hi-tech based products, manufacturing products, green products, and superior creative and SME products. Meanwhile, the ASEAN Pavilion will feature information stands representing ASEAN countries in order to welcome the ASEAN Economic Community 2015.
Meanwhile, the holding of the Primaduta Award 2014 will be its first this year. The awards will be given to six buyers who have, for the past three years, consistently purchased Indonesian products in increasing amounts in terms of value, volume, and variety. The Primaduta Award this year will be given to buyers from Japan, Thailand, Egypt, Germany, Chile, and the United Arab Emirates.
The Ministry of Trade has worked hard to once again present TEI in a new package with added value so that it attracts more buyers to attend TEI 2014. "As of 1 October 2014, the buyers that have registered have reached nearly 12,000 buyers from 97 countries. Besides that, as many as 63 countries will send their trade mission delegates," informed Lutfi.
Trade Minister Lutfi said that all of that could not have been achieved if not for the great collaboration between the Ministry of Trade, the Ministry of Foreign Affairs, and Indonesian Representatives throughout the world (Indonesian Embassies, Indonesian Consulate Generals, Trade Attaches, and Indonesian Trade Promotion Centers) to invite buyers from their accreditation countries. In terms of product composition, the products that are most sought after by buyers are textile and textile products followed by home decoration products, agricultural products, fashion and accessories, and also wooden furniture products.
As in previous years, TEI 2014 will also feature the Primaniyarta Award, which will be given to 15 of the Best Indonesian exporters that have increased and developed exports with quality, whether it be through diversification of products, or diversification of their export target market. The Primaniyarta Award 2014 will comprise four categories, namely the High Performance Exporter Category, the Global Brand Developers Category, the Superior Potential Exporters Category, and the Exporters of New Market Pioneers Category.
TEI 2014 will occupy 40,000 m2 of space, 98% of which has been filled as of today. The products that will be showcased comprise of main export commodities, prospective export commodities, and other export products. Besides the main and prospective export products, the exhibition will also showcase products in the form of services and trained workers in fields such as construction, professional services, and accommodation services.
Based on product zones, Hall A will showcase automotive products and components, electronics, medical equipment, footwear, textile and apparels, exercise equipment, tires, agricultural and manufacturing products, chemical products, housewares, building materials, and services (business, construction, IT, mining, trained labor, etc.). Hall B will be filled with various types of furniture while Hall C will feature various food and beverage products.
Meanwhile, Hall D will showcase premium and lifestyle products such as fashion products, leather products, accessories, jewelry, beauty products, the Designer Dispatch Service Pavilion, the Pride of Indonesia Pavilion, and the ASEAN Pavilion. Furthermore, Hall F will be filled with the best products from provinces throughout Indonesia. Besides that, products such as knock down houses, solar panels, and heavy equipment will adorn the open spaces of TEI 2014.
Aside from the exhibitions, TEI 2014 will also feature supporting events that are beneficial for business practitioners including the Trade and Investment Forum (TI Forum) 2014, which consists of several series of events such as the Trade and Investment Seminar, a collaborative effort of the Ministry of Trade and the Indonesia Investment Coordinating Board (Badan Koordinasi Penanaman Modal/BKPM), an interactive dialog, an export summit, and a business clinic. Besides that, there will also be a business matching, an article writing and photo contest for journalists as well as an essay-writing contest for university students.
TEI Application for Smart Ministry
TEI This year is implementing the use of information technology by way of the Tradexpo Indonesia moblie application (mobile app), which can be downloaded in the Google Play Store for android and in the Apple App Store for iOS users. The use of this application supports the theme of TEI, which is "Towards Green Business" by lessening the use of paper that would have been used for the catalogs of the participants had they been in printed form.
Using this application, visitors of TEI can see a catalog of the participants of the exhibition electronically on their smart phones with complete information. Besides that, the participants of the exhibition can also utilize this application to find out and store information of the exhibition booth visitors. This application also provides a schedule of the various events and news during the period of the holding of the exhibition. Both the participants and visitors can continue to use the application after the exhibition is over so that communication can be maintained using the information available in the application.
Please visit http://www.tradexpoindonesia.com/ and download the Trade Expo Indonesia 2014 Buyers Booklet at http://www.tradexpoindonesia.com/docs/fms14.pdf for further information.
For further information please contact:
Ani Mulyati
Head of Public Relations Center
Ministry of Trade
Tel/Fax: +81-21-386-0371/+81-21-350-8711
Email: pusathumas@kemendag.go.id
Sulistyawati
Director of Export Product Development
Director General of National Export Developement
Ministry of Trade
Tel/Fax: +81-21-2352-8643/+81-21-2352-8653
Email: sulistyawati@kemendag.go.id
Editor: PR Wire
Copyright © ANTARA 2014
