SHENZHEN, China, June 15, 2015 (Antara/PRNewswire) -- Huawei, Shenzhen Media Group (SZMG), and Sobey Digital Technology announced the launch of SZMG's Convergent News Center, China's first hybrid omnimedia cloud. The media cloud, jointly developed by the companies, integrates flexible computing resource pools and media resource pools based on All-IP network infrastructure to support a hybrid cloud video editing system that significantly enhances content editing and distribution processes.

Developed around Huawei Enterprise Business Group's guiding principle to build Business-Driven ICT Infrastructure, Huawei worked with SZMG and Sobey to create the Convergent News Center. Together, the collaboration identified the business requirements of broadcast media companies and conducted joint innovation to address these areas. Based on the Huawei Convergent Media Cloud Solution, the Convergent News Center is a hybrid omnimedia cloud that is based on a hybrid cloud infrastructure and leverages big data technology. It consists of two parts: a public cloud located outside of the TV station with low-bit-rate editing capabilities, and a private cloud within the TV station that offers high-definition and 6 layers video editing capabilities. The synergy between the public and private clouds significantly optimizes the content production process, which supports the omnimedia transformation of the traditional broadcast media.

The media cloud was launched at the Huawei and Sobey Omnimedia Industry Summit held in Shenzhen, China, which brings together representatives from broadcast media companies worldwide, industry-leading software providers, new media IT experts, third-party consulting firms, experts from organizations such as the China Society of Motion Picture and Television Engineers (CSMPTE), and industry analysts to discuss the role of the convergent media cloud in driving business success for the omnimedia era.

In the omnimedia era, cloud computing and big data technologies enable broadcast media companies to gather information of the location, habits, and preferred channels of their audience to provide them with customized programs at anytime, anywhere. At the event, Mr. Fu Fengchun, Chief Engineer, Shenzhen Media Group (SZMG), said, "SZMG wants to transform the broadcast media industry and move beyond the single way of media ingestion, closed production, and one-sided communication. The industry needs to embrace omnimedia convergence, co-platform production, and multi-channel distribution by using a cloud-based platform to integrate existing content resources."

"The shift towards using an ominmedia production and broadcasting cloud platform is an upcoming trend and an area that the TV and radio media can invest in. The broadcast media needs to equip themselves with intelligent, personalized, integrated, and all-in-one omnimedia production and broadcasting capabilities through adopting a cloud-based platform. The platform will allow them to focus on enhancing key capabilities including content ingestion, processing, production, management and distribution, as well as other areas such as intelligent sensing, dispatching, collaboration, and security guarantee capabilities," said Mr. Sheng Zhifan, Chief Engineer, Academy of Broadcasting Science, State Administration of Press, Publication, Radio, Film and Television of the People's Republic of China (SAPPRFT).

Mr. He Dabing, President, Marketing and Solution Sales, Enterprise Business Group, Huawei, said, "With a focus on exploring technological innovations around convergent media cloud platforms, Huawei has worked with our partners, Sobey and SZMG, to build the broadcast media industry's very first hybrid omnimedia cloud production platform. The media cloud enables hybrid cloud video editing, which significantly enhances the efficiency of content production. A private cloud system within SZMG is used for high-bit-rate editing, while a public cloud platform for video editing, transcoding, and rendering outside the TV station enables journalists to collect, edit, and upload video footage anytime, anywhere. In addition, integration between public and private cloud combined with big data analytics enables better use and access of massive content assets for precise content delivery to support omnimedia transformation.

At the Summit, Huawei showcased, for the first time, its Convergent Media Cloud Solution. Joe So, Chief Technology Officer, Business Industry Solution Department, Enterprise Business Group, Huawei, demonstrated the media cloud platform's ability to support convenient and seamless production and broadcasting. Attendees were able to upload photos and videos using their mobile phones and tablets to a media cloud platform, edit footage real-time, and distribute content to various platforms including video websites, online portals, and 4K TV channels.

"Aside from enhancing content production and broadcasting, our hybrid omnimedia cloud has laid a solid foundation for future new business opportunities," said Mr. Fu. "Its cloud-based IT architecture enables flexibility, allowing IT resources to be quickly realigned if required. For example, we can easily introduce new TV channels and programs as the rollout speed has been shortened significantly. Overall, the media cloud supports SZMG's efforts to provide our audience with a convenient and seamless audio and video experience and also significantly enhances resource utilization."

The Huawei Convergent Media Cloud Solution was jointly developed by Huawei and Sobey and as part of the collaboration, the companies invested in various technologies including large-capacity and high-performance storage, a professional-level video processing cloud computing platform, a 0% packet loss carrier network, and distributed data centers. Currently, the solution has been widely deployed by more than 1,000 media and entertainment companies of reputable media groups in 15 countries including China, France, and Italy. The media and entertainment companies include SZMG, Phoenix TV, China Central Television (CCTV), British Entertainment Company IMG, Digital Domain, Tata Sky, Jordan Radio and Television Corporation (JRTV), Rain Post, Russian Television and Radio Broadcasting Company, and Pinewood. Looking ahead, Huawei remains committed to enabling the transformation of the broadcast media industry through joint innovation with industry partnerships.

About Huawei

Huawei is a leading global information and communications technology (ICT) solutions provider. Driven by customer-centric innovation and open partnerships, Huawei has established an end-to-end ICT solutions portfolio that gives customers competitive advantages in telecom and enterprise networks, devices and cloud computing.

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