Filipino retail brands to hit Jakarta

Jakarta (ANTARA News) - Filipino retail brands will be exhibited at the Lifestyle Philippines event on June 10, 2016 at Shangri-La Hotel, here, from 10 am to 4 pm local time.

"Lifestyle Philippines is a branding initiative led by the Philippine Trade and Investment Center (PTIC) in Jakarta which aims to promote and create more awareness of Filipino-made products," Philippine Embassy Trade Representative, Alma Argayoso, said in a statement here, Thursday.

The event includes a fashion show that will feature Karimadon and Rusty Lopez, two iconic brands in the Philippines that have begun to create a following in the Indonesian forward-clientele market.

Other brands that willbe featured are Plains and Prints and Cruzzini Barong Tagalog.

To be exhibited also is the barong batik, a fashion innovation that has successfully fused Philippine barong and Indonesian batik, a creation that many diplomats and dignitaries have begun to favor for its elegance.

Apart from apparel, the event will showcase Filipino food products, hand-woven crafts, cosmetics and neutraceutical, tourism and travel, as well as education services.

Flavors Philippines will feature products with potentials to be exported here such as Goldilocks polvoron, Mama Sita's sauces and mixes, Leslie's snack products, Destilleria Limtuaco's spirits and liquors, among others.

Artisanal food products sourced from the various regions in the Philippines such as dried fruits and nuts, jams and marmalades, bottled sardines, and chocolate dipped dried mangoes will be at the exhibition as well.

Woven Chic, a special section on hand-woven crafts will show indigenous textiles from the Philippines, traditional dresses, linens, and modern and traditional pieces of jewelry.

"This initiative hopes to increase trade with Indonesia, which in 2015 stood at US$3.6 billion. The Philippines exported about US$628.27 million of goods and services to Indonesia, while the Indonesia had US$2.93 billion trade with its counterpart," Argayoso said.

"The regional integration in ASEAN presents opportunities for Philippine companies to expand to Indonesia and other ASEAN markets, and we certainly would like to actively take part in supporting Philippines companies in their regional expansion," she said. 

"We look forward to make Filipino products more available in the Indonesian market, particularly since there are many Indonesians who have visited and studied in the Philippines who look for our products," she added.