Head of the Indonesian Trade Promotion Center (ITPC) Vancouver branch, Rafika Arfani, said that the government sees a potential increase in Indonesian coffee exports, along with the increased coffee consumption of Canadian people.
"Coffee consumption of Canadians in the age range between 18 and 79 has reached 71 percent, and we expect Indonesian coffee to be increasingly consumed in Canada," Arfani noted in a statement on Wednesday.
As many as 80 coffee makers, importers, coffee shop owners, coffee enthusiasts, media, and influencers attended the event, which also included coffee cupping/tasting.
"This event aims to facilitate Indonesian coffee suppliers with potential Canadian buyers, as well as introduce Indonesian coffee to Canadian society," Arfani added.
All the coffee suppliers who attended the event were partners of the Canada-Indonesia Trade and Private Sector Assistance (TPSA), which is a joint project between the Indonesian Ministry of Commerce and Global Affairs Canada.
In 2017, Canada imported coffee from all around the world, with a value of US$1.29 billion, an 8.10 percent increase compared to the previous year.
Most coffee imported by Canada is from the United States ($428.6 million), Colombia ($231.5 million), Brazil ($145 million), and Guatemala ($96.70 million).
Meanwhile, the value of Indonesian coffee exports to the world in 2017 reached $34.45 million, or increased 6.1 percent compared to the previous year. *** 3 ***
Reported by Vicki Febrianto