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On 11 December 2018, Brain Navi Indonesia, our contents business base in Indonesia, held a TCG "Haikyu!! Volleyball card game" product launch event in Jakarta following the product release in Vietnam. We’re pleased to share the original press release in Indonesia.
PRODUCT LAUNCH EVENT “HAIKYU!! VOLLEYBALL CARD GAME”
On 11 December 2018, at CoHive D Lab in Jakarta, Brain Navi Indonesia held the product launch event for “Haikyu!! Volleyball card game” into Indonesian market. This is one of the most popular trading card game in Japan, officially translated and introduced in Indonesia for the first time.
Attending the event were enterprises in the entertainment industry and Indonesian domestic distribution partners such as Gramedia, blibli, Animart.
TCG was created in 1993, then grew tremendously both in quality and quantity in Japan, and has become one of the flagship products of Japanese entertainment industry. The market size of TCG is estimated about JPY 100 billion and accounts for about 10 % of whole toys and games market in Japan.
TCG is a fast growing market with famous titles such as Yu-Gi-Oh!, Duel Masters, Cardfight!! Vanguard, Weiß Schwarz, not only dominating Japan but being introduced in different languages to many countries also attracting an enormous number of players around the world.
In a direct combat style of two players, in order to win, players need to come up with various strategies, integrate with different kinds of cards; therefore, TCG is said to enhance players’ strategic thinking and creativity. The highly aesthetic and exclusively designed cards themselves are at the same time valuable collectibles for TCG fans.
Players in Indonesia had hardly come in contact with official TCG products except one product so far. Most of them had to play with imported and copied from Japan and other countries. And due to lack of a licensed Indonesian version made for Indonesian, language barrier has been keeping many potential players from enjoying the game; therefore, Indonesia TCG market is still being overlooked.
Realizing that practical need from Indonesian TCG fandom, Brain Navi Asia (under Wedge Holdings (Japan)) had acquired from Tomy Company Ltd. the license to develop and distribute TCG “Haikyu!! Volleyball card game” in 6 other languages. This time, we made it in Indonesia for Indonesian market.
The highly interesting, intellectual, “Haikyu!! Volleyball card game”, being perfected from the translating step to design, edit, promises to satisfy the expectation of fan community, at the same time provides Indonesian youth with a new wholesome mean of entertainment.
In the first release stage, Brain Navi Indonesia is selling the first Starter deck version Karasuno nationwide as below schedule.
14-December, 2018 blibli and hobby shops
16-December, 2018 Gramedia book store (limited branches)
At the Product launch event, besides showcasing the main product “Haikyu!! Volleyball card game”, Brain Navi Indonesia also presented business opportunities and projects from Brain Navi Asia for developing additional TCG products in Indonesia as well as Asia market.
Also, at the event, guests had the opportunities to have a look at the Japanese, Vietnamese, and Indonesian versions of the “Haikyu!! Volleyball card game”. More than that, the game experiment corner allowed guests to watch and even join a real match in person to experience this fantastic game. Indonesia has 260 million population, the largest in Southeast Asia with high proportion of young generation. We expect the huge market there and the opportunities for us to make many potential fans excited from now on.
About Brain Navi Indonesia
Brain Navi Indonesia (BNI) is a brand name of the entertainment business in Indonesia handled by Wedge Holdings Co., Ltd., a listed company in Japan. BNI is aiming to distribute not only card game products, but also content license consulting and content licensing business through local distributor, and Japanese content products promotion in Indonesia.
About Brain Navi Asia under Wedge Holdings Co., Ltd. (Code 2388 JASDAQ Securities Exchange)
Address: Hulic Nihonbashihoncho Bldg. 8F 1-9-4. Nihonbashi hon-cho, Chuou-ku, Tokyo 103-0023
Established in 2001 in Japan as a member of Showa Holdings Group (Japan), Wedge Holdings Co., Ltd. is one of the leading companies in Japan and the world for developing and editing game products for famous Japanese brands such as Takara Tomy, Konami, Bandai. Listed on the JASDAQ Securities Exchange.
What is “Haikyu!! Volleyball card game”?
Haikyu!! Volleyball card game is a Trading Card Game released by Takara Tomy in Japan in 2014. It based on the famous Haikyu!! comic series written by Haruichi Furudate, having been published by Shueisha since 2012. The series is licensed in Indonesia by m&c! Publishing - PT Gramedia Pustaka Utama. Haikyu!! Volleyball card game had become very popular since it has grabbed the heart of the casual TCG players and become the best choice to play the “First TCG” and to enjoy the “Second Hobby” for Animation fans.
Playing Haikyu!! Volleyball card game, the youth will feel they are now like the characters in Haikyu!! itself who knows the value of “Passion”, “Effort” and “Friends”. At the same time TCG make the users to get Strategic Thinking since it needed “Resource management”, “Planning” and “Execution” as well so that the users will get great simulation on business strategic thinking.
“Haikyu!! Volleyball card game” is currently the only one Indonesian TCG released in Indonesia with full Copyright.
There are two types of products: Starter Deck and Booster Box
Starter Deck: 40 cards, for beginners.
Estimate retail price: 135,000 IDR / deck
Booster Box: 24 packs, each pack contains 6 cards to strengthen Starter deck.
Estimate retail price: will be announced later
View source version on businesswire.com: https://www.businesswire.com/news/home/20181217005880/en/
Contacts
For further information please contact:
Mr. Ardiatma Mardhika (Contents Business Project Manager)
PT Showa Rubber Indonesia
Tel: +62-21-29000307
Mobile: +62 81-19959778
Email: ardiatma.ma@brain-navi.asia
Source: Wedge Holdings Co., Ltd.
Reporter: PR Wire
Editor: PR Wire
Copyright © ANTARA 2018
