Gojek eyes boosting MSMEs' digitalization, investment in technology

Gojek eyes boosting MSMEs' digitalization, investment in technology

Online press conference "10 Years of Gojek" held on Thursday (12/11/2020). (ANTARA / Arnidhya Nur Zhafira)

The role of MSMEs cannot be separated from the Gojek ecosystem. During the pandemic, GoFood merchants grew 80 percent to reach 900 thousand, from 500 thousand in 2019
Jakarta (ANTARA) - Indonesian technology company Gojek underscored several focus areas and strategies for the year 2021, starting from digitizing Micro, Small, and Medium Enterprises (MSMEs) to investing in technology and human resources (HR) in that field.

Gojek Co-CEO Kevin Aluwi highlighted that digitalization support and the growth of MSMEs in Indonesia and Southeast Asia was based on the close role between MSMEs and Gojek, especially through the GoFood services and during the pandemic that encouraged MSMEs to go digital.

"The role of MSMEs cannot be separated from the Gojek ecosystem. During the pandemic, GoFood merchants grew 80 percent to reach 900 thousand, from 500 thousand in 2019," Kevin stated through an online conference "10 Years of Gojek" on Thursday.

"This significant growth is driven by the digitization of MSMEs during the pandemic, and we are optimistic that this would become a positive trend in the long term, which is inclusive and comprehensive to maintain business stability and be responsive to changes in the people's lifestyles," he explained.

The commitment to supporting the digitization of MSMEs is marked by the presence of a one-stop-solution service that can be availed by MSME players to facilitate their digital services and transactions.

In addition to MSMEs, Gojek focuses on investing in technology and human resources to enhance user experience for consumers and partners and boost efficiency for sustainable businesses.

One of the strategic investments that Gojek will make in 2020 is to integrate the Gojek application globally in Indonesia, Singapore, Vietnam, and Thailand.

Gojek Co-CEO Andre Soelistyo touted it as a strategic step to strengthen the Gojek brand in the international market in addition to offering flexibility to accelerate service development in the countries where Gojek operates.

"The integration of the Gojek application globally to reach the international market brings innovation to customers in Southeast Asia, and the integration of this application can make automation in Southeast Asia faster," he stated.

Soelistyo noted that the company's fundamentals in 2020 were getting stronger, supported by the ride-hailing platform clocking a gross transaction value (GTV) of US$12 billion (some Rp170 trillion), a 10-percent increase from last year.

This achievement was driven by transactions from monthly active users of Gojek, reaching 38 million across Southeast Asia.
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