During the opening ceremony of the online Proud of Indonesian Products Cool Local East Java: Road to BRILIANPRENEUR 2021 event here on Saturday, Thohir highlighted that this event was specifically held to garner a broad consumer base.
Moreover, the minister encouraged every staff member and leadership at the SOE Ministry to harbor a sense of pride in using products of local MSMEs and to shop for products made in East Java at the event's website in a bid to support the event.
"Let us spark some hope and drive the nation's economy (through) Cool Local East Java products," Thohir affirmed.
The minister highlighted that technological advancements coupled with the convenience of digital platforms had facilitated parties to support the event.
Thohir also expressed gratitude to the BRI, East Java provincial government, and various MSMEs for their support in holding this event.
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The Ministry of SOE has consistently held the Proud of Indonesian Products National Movement.
This movement is implemented as a means to incentivize the use of local products and to enjoy local creative products.
The Ministry of SOE, as the campaign manager, has appointed BRI, as the host for the Proud of Indonesian Products National Movement, in collaboration with the East Java provincial government.
East Java got its turn to represent other regions due to the large number of MSMEs in the province.
Some 251 MSMEs from various industries, such as fashion, food & beverage, craft & home decor, and accessory & beauty, were chosen to represent East Java.
They all came from MSMEs mentored by various institutions, such as Bank BRI, Bank Indonesia, the East Java provincial government, East Java's One Pesantren One Product (OPOP), Wingsfood as well as Jayaboard. Related news: MSME loan growth exceeds total credit: BI
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Translator: Aji Cakti, Fadhli Ruhman
Editor: Azis Kurmala
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