"This figure is quite an achievement within the second year of implementing the Gernas BBI Campaign. The Ministry of Trade is optimistic of the target of digitalizing 30 million MSMEs being achieved," Nurwan told ANTARA here on Monday.
MSMEs are the most important pillar in Indonesia's economy, according to Nurwan. The number of MSMEs had reached 64.2 million, with a gross domestic product (GDP) contribution of 61.07 percent, or Rp8.573.89 trillion.
However, the utilization of e-commerce by MSMEs remains low, at 21 percent, he noted.
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To this end, the government unveiled the Proud Indonesian Product National Movement (Gernas BBI) in May 2020 in order to drive digitalization of MSMEs and to encourage the national branding of prime MSMEs’ products in various local markets.
According to data by the Indonesian E-Commerce Association (idEa), up until August 2021, over 14 million MSMEs, or 22 percent of the total MSMEs across Indonesia, had utilized the electronic trade application.
As a part of Gernas BBI, the government, in cooperation with the Trade Ministry and Communication and Informatics Ministry, unveiled the 2021 Proud of Indonesian Products Day Program (BBI 2021) on May 5 2021, he stated.
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The unveiling of BBI 2021 was supported by 75 digital platforms that conducted promotion from May 5 to May 13, 2021.
"According to data from the Association E-Commerce Indonesia (idEA), the unveiling of BBI 2021 recorded quite satisfying sale of local products," Nurwan stated.
Throughout the nine days of BBI 2021 from May 5 to May 13, 2021, the transaction value of the local products had reached Rp965 million.
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