This event is a world-class creative industry exhibition in Austin, Texas, the United States, which brings together start-ups and established companies to build networks and encourage investment opportunities.
"This year is the 6th time that Indonesia (participates) and features several start-up companies that brings up the theme of Exploring Digital Wonders of Indonesia," Tourism and Creative Economy Minister, Sandiaga Uno, noted in a written statement received here on Wednesday.
The theme was chosen as a result of collaboration between the Tourism and Creative Economy Ministry and various stakeholders, including the Communication and Information Ministry, Industry Ministry, National Research and Innovation Agency, and Secretariat of the Bali Startup Summit.
The theme was derived or adapted from Wonderful Indonesia as a brand for the country's tourism and creative economy. Concurrently, it aims to introduce the potential of Indonesia's creative economy, especially the application sub-sector, to the global community.
According to Uno, it aligned with the issue of digital transformation, especially related to global health awareness, raised at the G20 Indonesia Presidency forum.
“The spirit of digitization is one of the priority issues of the G20 Presidency. We need to be proud that Indonesia is one of the ASEAN countries included in the G20. Hopefully, in future, Indonesia will have a bigger (contribution) in creating a more inclusive world order for all people," he remarked.
Related news: Indonesia to bring 10 start-ups to 2022 SXSW: Minister Uno
Minister Uno lauded the 10 start-ups that survived the COVID-19 pandemic and participated in the SXSW 2022 event.
The 10 start-ups are the flagship health application developed by the Health Ministry PeduliLindungi, Ruangguru, Eresto, Everidea Interactive, Lokapoin, Omni Hotelier, Ruang Halal, Sahabat Gemarikan, Tiga Token Digital, and UMG Idealab.
These 10 start-ups will be showcased in the Indonesian Pavilion package with a 360 virtual exhibition platform that can be widely accessed by the public through the sxsw.indonesia.travel page.
Acting Deputy for Marketing at the Tourism and Creative Economy Ministry, Nia Niscaya, stated that the consistency of Indonesia's presence in international exhibitions was of utmost importance to showcase that the nation's creative industry was prepared to compete in order to create a more advanced digital ecosystem.
"We expect that the government's efforts to bring Indonesian start-ups into the global market will be successful and lead to a business deal for the progress of their companies' development," he concluded.
Related news: Minister Thohir readies funding for Indonesian startups through SOEs
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Translator: M Baqir I A, Mecca Yumna
Editor: Suharto
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