"The tourism destination must have a prudent branding, and its development must benefit residents," he remarked at the 2022 Indonesia Heirloom Meeting in Siak, Riau, according to an official statement received here on Monday.
Heritage tourism is one of the tourism aspects that is attracting tourists most in the post-COVID-19 tourism era, the minister said.
New tourism trends in the post-pandemic era are tending toward the development of personalized, customized, localized, and smaller-size tourism, he noted.
"Historical-based tourism, including heirloom tourism, is within the characteristics. It is not presented as mass tourism but provides a bold tourism experience, which is consistent with quality and sustainable tourism," the minister said.
Uno then lauded the 2022 Indonesia Heirloom Meeting, hosted by the Indonesian Heirloom Trust (BPPI), that is aimed at enhancing the potential of heritage tourism, particularly heirloom-based tourism.
"We believe Indonesia's mainstay is heritage- and culture-based tourism, and we see cooperation opportunities with the BPPI in the future," he said.
The ministry is also seeking to create 4.4 million new job opportunities in the tourism and creative sector by 2024, the minister added.
"Our target this year is to create 1.1 million new quality jobs in the tourism and creative economy sector, which will increase to 4.4 million new jobs by 2024," Uno expounded.
Earlier, assistant II of Siak district government and head of the event's organizing committee, Hendrisan, said that the district supported the meeting as Siak is a part of the trust.
"Some activities in the event are classes on heirloom preservation and management, and the event's theme is ‘Opportunities and Challenges of Heirloom Economy Implementation in Heirloom City,’" he informed on Friday (August 19, 2022).
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Translator: M Baqir Idrus A, Nabil Ihsan
Editor: Rahmad Nasution
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