"As government officials, everyone has a duty to make MSMEs prosperous and advanced. One of the efforts is to synergize MSMEs with other parties," Hasan stated in Pesawaran District, Lampung Province, on Thursday.
Hasan stated that facilitating and expanding the development of local products owned by MSMEs was conducted by synergizing the three pillars, so that they became a series of processes from production to marketing.
"What is being done every day in facilitating the development of local products is synergizing between the three main pillars of MSMEs, the marketplace, and the third being modern retail," he explained.
He said the scheme was implemented to strengthen the market for local products owned by MSMEs in the regions.
"Thus, MSME products should be able to enter modern retail, for instance, retail in Lampung must take local MSME products, so they do not take them too far from Jakarta. (It is) because this retail has very strong logistics," he remarked.
On the other hand, modern retail must supply products to small shops to enable more competitive prices.
"MSME will then also be connected to the marketplace to market their products online. This cannot be avoided with developments like this," he remarked.
According to Hasan, bringing together MSMEs with digital platforms can also help to develop the local market directly.
"The hope is that when these three pillars synergize, the MSME turnover can increase threefold. The key is that we continue to assist and it must be realized, so that MSMEs can develop quickly and their products can be exported because currently, the international market is very interested in MSME products. Apart from that, from a legal point of view, they are also assisted through the provision of business identification number (NIB) to business actors," he explained.
Minister of Tourism and Creative Economy Sandiaga Uno had earlier urged micro, small, and medium enterprises (MSMEs) to focus on improving business capacity and competitiveness instead of joining the bandwagon and changing their business commodity abruptly.
"At present, a lot of MSMEs actors only join the bandwagon to start a business trending at the time while neglecting and not focusing on their principal business," Uno stated during a dialogue with MSMEs actors in Ternate, North Maluku, recently.
The minister said that entrepreneurs must have a focused business to ensure its sustainability. If entrepreneurs abruptly quit their principal business to shift to another business, then they will lose customers, he explained.
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Translator: Ruth I, Azis Kurmala
Editor: Rahmad Nasution
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