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Utsunomiya Hitoshi, the director of the JSS, commented, "It is said that the opportunity for sake to be exported to Europe arose during the 1878 Paris Exposition. Initially introduced to Europe, that sake received very low evaluations. The fact that we can hold such a wonderful pairing dinner with M.O.F. laureates, who represent the highest honor in the French culinary world, demonstrates not only the improved quality of sake but also its recognition as a versatile beverage that pairs well with a variety of dishes. We are grateful for this fantastic opportunity and thank the Union de la Sommellerie Française and the M.O.F. laureates, including Xavier Thuizat, for their participation."
Sake is now exported to 75 countries and regions, with an export value of 41.1 billion yen as of 2023. The export value to France has increased by approximately 3.7 times over the last decade and the overall sake export has grown by 3.6 times during the same period, marking its evolution into a beverage cherished by the global gastronomy community. The JSS will continue to promote a correct understanding of sake and convey its charm as a beverage that pairs well with diverse cuisines through local pairing dinners and masterclasses.
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Contacts
For inquiries, please contact:
Japan Sake and Shochu Makers Association
Email: vs@japansake.or.jp
Source: The Japan Sake and Shochu Makers Association
Reporter: PR Wire
Editor: PR Wire
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