According to the ministry's Center for Policy Strategy Special Issues and Data Analysis official, Tjoki Aprianda Siregar, Indonesia should seize the opportunity to standardize modest fashion amid the lack of such standards globally.
"We can set our modest fashion as the benchmark, which means that other countries producing modest fashion products will follow our standard," Siregar noted as per the press statement here on Friday.
He is optimistic that by doing so, Indonesia would become a global leader in the halal industry and Muslim modest fashion market, as the transaction value for modest fashion is projected to reach US$428 billion by 2027.
Meanwhile, Siregar emphasized the need for the government and other stakeholders to optimize market intelligence to study the global market, especially those of the principal importers of Indonesia's modest fashion products.
He also emphasized the need for Indonesia to probe new sources of quality cotton at more affordable prices to help the national industry produce modest fashion products more competitively.
He remarked that the modest fashion market potential has expanded beyond Muslim-majority countries, highlighting growing interest among European customers in less skin-revealing clothing, which may increase the demand.
The foreign ministry, with representatives in 138 countries, can help map the demands of the global modest fashion sector for the national industry, the official stated.
Meanwhile, Fixy, the Assistant for Partnership and Market Expansion of the Cooperatives and Small and Medium Enterprises (SMEs) Ministry, expressed hope that national stakeholders would develop a modest fashion ecosystem to make Indonesia their hub.
To this end, Fixy called to prepare a master plan of Indonesia's modest fashion development and the regular holding of modest fashion events.
She also underscored the need to put in place a presidential regulation on Indonesia's modest fashion to offer a legal basis for its development and expansion.
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Translator: Shofi Ayudiana, Nabil Ihsan
Editor: Azis Kurmala
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