At the program’s launch on Monday, Harsya said the initiative is designed to help more creative industry players enter international markets.
“Many of our creative products have already reached global markets. However, we need sustained efforts to maintain this momentum, especially amid today’s geopolitical tensions and tariff disputes,” he stated.
Harsya explained that the ASIK program aligns with President Prabowo Subianto’s directive to strengthen domestic creative industries and support their global expansion.
The program provides support such as product curation, training, certification, business matchmaking, and opportunities to participate in international exhibitions.
Jakarta will serve as a training hub for the fashion industry, Bali for culinary businesses, and Yogyakarta for fashion, craft, and culinary enterprises.
Harsya noted that the fashion, craft, and culinary sectors have made significant contributions to Indonesia’s gross domestic product (GDP) and employment.
He added that the government also plans to develop similar initiatives for other creative fields, including film, animation, music, gaming, and digital applications.
Also speaking at the event, Minister for Micro, Small, and Medium Enterprises (MSMEs) Maman Abdurrahman emphasized the important role MSMEs can play in driving national exports.
He cited government data showing that MSME exports reached Rp900 billion (approximately US$55.4 million) as of April this year.
“We fully support the ASIK program, because the success of the creative economy is also a success for our ministry,” he said.
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Translator: Fitra A, Tegar Nurfitra
Editor: Anton Santoso
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