Christina Aryani, Deputy Minister for the Protection of Indonesian Migrant Workers (P2MI), said in a press release on Tuesday that she had received encouraging information from Tirta Ayu Spa, a business employing 60 Indonesian spa therapists across five African countries: Eswatini, Nigeria, Cameroon, Ghana, and Sierra Leone.
"This presents a promising opportunity. The services offered go beyond massage techniques and include a complete spa business package, such as supporting products like essential oils, aromatherapy, and interior design," Aryani said.
She also received suggestions to help spa business operators abroad develop a strong brand identity for Indonesian spa therapists.
"This is part of our effort to rebrand Indonesian spa therapists overseas so they have a stronger market appeal and competitive edge," she added.
Aryani noted that Tirta Ayu Spa runs a training center in Bojonegoro, East Java, and is affiliated with a spa therapist certification institution in Switzerland, helping graduates achieve international standards and recognition.
"The training also empowers school dropouts and single mothers seeking to transform their lives," she said.
Meanwhile, Tirta Ayu Spa owner Leniwati highlighted that African clients appreciate the authenticity and heritage embedded in Indonesian spa services.
"The heritage values we bring—from the way we greet customers to our massage techniques, oils, aromatherapy, and interiors adorned with Javanese textiles—are well received in Africa," she said.
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Reporter: Cindy Frishanti Octavia
Editor: Anton Santoso
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