"It's no longer just a bout selling products; building stories and emotional connection through social selling offers the biggest opportunity," he said in a statement here on Friday.
As a sales strategy that utilizes social media, amid the digital era, social selling is deemed essential given that consumers tend to rely on social media content in making a decision.
Patria noted that today's consumers do not just buy the products but also the stories and creative content that accompany them.
Through social selling, MSMEs are expected to be able to interact more closely with their prospective buyers as well as bolster the competitiveness of their products on digital platforms.
In this regard, the Ministry of Communication and Digital Affairs is collaborating with e-commerce company Lazada Indonesia and consulting firm Lampu.id to encourage MSMEs to integrate digital innovation into their business strategies.
This initiative was realized through the "Social Selling: Key to Successful MSMEs 2025" training program held in Jakarta on Friday with more than 200 MSME players participating in the training.
Through the training, the participants are assisted to identify product uniqueness and identity that can attract consumers. The program also allowed MSMEs to get applicable knowledge in optimizing the social selling strategy.
Vice President – Government Affairs at Lazada Indonesia Budi Primawan highlighted his company's commitment to assisting MSMEs in accessing digital innovation and technology.
Meanwhile, Lampu.id Founder Melissa Wijaya emphasized the importance of collaboration and consistency in utilizing optimization features on digital platforms.
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Translator: Fathur Rochman, Raka Adji
Editor: Primayanti
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