"Last year, the total turnover from sales of energy drinks including Extra Joss reached Rp3 trillion," the company`s marketing general manager, Loni, said in its press statement here on Friday.
She said the rise was driven by sales last year that increased by 20 percent compared to that of the previous year.
"The trend this year is even better with sales in January already 20 percent above that of the same period last year," she said.
Extra Joss sales meanwhile rose more than 20 percent in 2010 from the previous year.
"This year I am optimistic our sales will be higher than in 2010," she said.
She said sales would rise this year because the dry season this year is predicted to be longer than last year and the country`s economic growth will be better.
The total number of Extra Joss consumers until now is three times higher that the number of consumers of other kinds ofenergy drinks. Extra Joss`s market share reached around 50 percent in 2009 and around 60 percent in 2010.
Around 70 percent of the product is soled in Java while the rest outside the island.
Extra Joss also has branches in other ASEAN countries except Thailand.
"Right now the overseas sales reach 30 percent of total production in a year," she said.
(Tz.E008/H-YH/HAJM)
Editor: Priyambodo RH
Copyright © ANTARA 2011
