"The figure is about 230,000 or nearly 45 percent higher than the number of Australians who vacationed in Indonesia in 2010," Noviendi Makalam, the ministry`s international promotions director, said here on Wednesday.
To achieve this year`s target, the promotional efforts in Australia would focus on four major cities, namely Perth, Brisbane, Melbourne and Sydney, she said.
The funds required for the promotional programs in Australia totaled Rp2 billion with part it to be provided by the government and the rest by tourism industry players in Bali.
Noviandi said the numbers of Australian tourists visiting Indonesia had always been relatively big but the Australian market had actually never been canvassed through direct promotional efforts.
The ministry would soon send an "Australia Sales Mission 2011" to Australia in which 28 tourism industry players in Bali would take part. Of the number, 24 would be entities engaged in accommodations, two in attractions and the rest in the travel business. They were all members of the Bali Village association.
The promotional program which had been executed annually for the past six years would this year take place on May 22 - 31, 2011.(*)
(HAJM/A014)
Editor: Ruslan Burhani
Copyright © ANTARA 2011
