"The increase up to Rp1.5 trillion kept rising and in the third quarter the income has reached Rp800 billion," Pertamina`s overseas business lubricant marketing manager Redesmon Munir said in Medan Wednesday.
He said the income from lubricant exports in the next few yeas may continue to increase because Pertamina`s products have become increasingly known and recognized at the international market.
Pertamina`s lubricants have reached 18 countries including Australia, India, China, Japan and Saudi Arabia.
Not only is the number of destinations of the lubricant increasing but their lubricant market shares in some of the other countries as well.
In the Australian market, for instance, he said, Pertamina`s lubricant market share has reached five percent, and in Pakistan 7-8 percent.
"The biggest increase of Pertamina`s lubricant market is taking place in Australia," he said.
In this case, the increasing marketing to the international market may increase the prevalence of Pertamina`s domestic lubricants amidst the increasing competition following the free market.
Lubricants Sales Region I Manager Ibnu Prakoso said the marketing of Pertamina`s lubricants in northern Sumatra or Region I also continued to increase.
The consumers` confidence has been increasing because Pertamina`s lubricants have won increasing confidence and competitive with imported products in terms of prices and quality.
To increase the market, the management is constantly launching market strategies like increasing the number of sales agents. (*)
Editor: Kunto Wibisono
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