Trikomsel, Brightstar form joint venture to capitalize on Indonesia`s market

Jakarta (ANTARA News) - Publicly listed PT Trikomsel Oke (Trikomsel) and Brightstar Corp. announced a joint venture Brightstar Trikomsel in Singapore on Monday to capitalize on the fast-growing Indonesian mobile market, Trikomsel Corporate Secretary Juliana Samudro said.

Juliana said in a press statement made available here on Monday that the new entity aims to become the leading value-added service provider in the wireless device industry in Indonesia and other selected markets in Southeast Asia.

Trikomsel is Indonesia`s leading mobile device retailer and distributor while Brightstar Corp is the world`s largest specialized wireless distributor and a global leader in wireless services.

In addition to distributing mobile and connected devices, the joint venture will focus on delivering a wide range of supply chain services for operators, retailers and mobile device original equipment manufacturers (OEMs) that are eager to tap into the broad opportunities in the dynamic Indonesian market.

Sugiono Wiyono Sugialam, President Director of Trikomsel, said: "Strategic wireless services such as supply chain optimization, multi-channel and value-added distribution, handset protection, and buy-back and trade-in solutions are becoming increasingly important in the Indonesian market, and Brightstar is a global leader in these fields."

He said the joint venture is a perfect opportunity to bring best-in-class global solutions to our customers and consumers throughout Indonesia and beyond.

At the same time, these initiatives will create new lines of businesses which we expect will boost our overall performance and drive further growth for Trikomsel.

"As the premier Indonesian wireless distributor and retailer, Trikomsel is the ideal partner for Brightstar as we continue our global expansion," said Marcelo Claure, CEO of Brightstar Corp, meanwhile.

"We see tremendous opportunities to leverage Brightstar`s leading wireless services, technologies and platforms with Trikomsel`s deep market knowledge, in-country execution capabilities and strong customer base," he said.

The joint venture intends to begin operations within Q2 2013.

Brightstar is the world`s largest specialized wireless distributor and a leading global services company, serving mobile device manufacturers, wireless operators and retailers, with a local presence on six continents.

Brightstar`s industry-leading services include value-added distribution, supply chain solutions, handset protection and insurance, buy-back and trade-in solutions, multi-channel retail solutions and financial services.

Annual revenues were US$6 billion for the period ended September 30, 2012. The company is ranked #58 on the Forbes 2012 List of America`s Largest Private Companies. Brightstar is also the largest Hispanic-owned business in the United States.

PT Trikomsel Oke Tbk. (Trikomsel) is the leading telecommunication distributor and retailer in Indonesia via its branded retail chains "Okeshop" and "Global Teleshop" with more than 1,100 owned retail outlets spread in 175 cities across the 33 provinces in Indonesia and a network of more than 15,000 independent retailers.

In 2012, Trikomsel received numerous awards such as Top Brand Award 2012 for "Mobile Retail Store Category," Marketing Award 2012 for "The Best in Marketing Campaign and The Best in Experiential Marketing," Superbrand Award 2012 for Okeshop and Global Teleshop, Asia Money 2011 as the "Best Managed Companies," and Forbes 2012 for one of the "Top 50 Best of The Best Companies."

Trikomsel has listed its shares on the Indonesia Stock Exchange since 14 April 2009 with the trading ticker symbol TRIO. As of 8 March 2013, Trikomsel`s share price closed at Rp1,500.