CANBERRA, Australia, April 8, 2013 (ANTARA/PRNewswire) -- General Dynamics Mediaware announced that it has delivered its InStream Ad insertion and program switching solution to Encompass Digital Media Asia, a leading provider of content management and distribution services based in Singapore. The InStream Insertion Server allows the seamless insertion of regionalised advertising materials into television programming, helping Encompass create a tailored television viewing experience for its unique customer base.
InStream is a compressed-domain insertion and switching technology which enables broadcasters and multi-system operators to simply customize and transmit content by market with true frame accuracy and preservation of original video quality. The core architecture allows seamless, native switching in real-time between digital video broadcast streams or files on any video frame within the standard- and high-definition MPEG-2 or H.264/AVC group of pictures.
"InStream is perfectly suited for operators like Encompass who are broadcasting to an extremely diverse audience," said Garrick Simeon, managing director of General Dynamics Mediaware. "In order for television advertisements to be successful in such a heterogeneous market, they need to be highly targeted with local, relevant content, and that is where InStream comes in and delivers."
Encompass is using InStream to distribute television broadcasts across standard- and high-definition channels that are accompanied by region-specific advertising content. This geographically-tailored placement of advertising provides organizations with a cost-effective way to improve their regional broadcasts quickly, all on standard IT hardware. Additionally, InStream maintains a video content library for direct insertion into the live broadcast, removing the need for separate video servers and costly baseband infrastructure.
"We are continuing to attract content owners to expand their reach into Asia and recently announced the origination and transmission of 100 channels from our Singapore facility," said Deepakjit Singh, managing director for Encompass Digital Media Asia. "With the rapid expansion of our business across Asia Pacific, we are very excited to integrate InStream on the Encompass platform to improve operational efficiencies, reduce costs and enhance our end customers' experiences with customised content."
Australian-based General Dynamics Mediaware, part of General Dynamics Advanced Information Systems, is a leading global provider of digital video technology. Please visit www.mediaware.com.au for more information about the benefits of standards-compliant compressed video and audio processing in an all-digital network. For more information about General Dynamics Advanced Information Systems please visit www.gd-ais.com.
General Dynamics Mediaware is represented by Gencom Technology, a leading provider of integrated broadcast solutions, in Singapore and the Asia Pacific region. To learn more, please visit www.gencom.com.
About Encompass Digital Media
Encompass, a leader in digital media services, owns and operates state-of-the-art, broadcast facilities throughout the United States, United Kingdom and Asia. The company's mission-critical, media services provide broadcasters, cable networks, corporations and government entities with customised solutions for the management and distribution of content. In Singapore, Encompass is a partner to the biggest names in media, including SingTel, CNBC, Discovery Networks, MTV and BBC. For more information, please visit www.encompass.asia.
Editor: PR Wire
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