SINGAPORE, June 13, 2013 (ANTARA/PRNewswire) -- Indonesians are twice as active on social media as Singaporeans, according to a survey released today by location-based, social engagement platform Local Measure.
Local Measure ‘Starbucks’ Social Index analysed social media conversations that occurred in 60 Starbucks stores across Australia, United States, Philippines, Singapore, Malaysia and Indonesia over the past 24 months. Ten stores were included in prominent cities of each country. By identifying location data embedded within publicly available social content, Local Measure was able to identify unique insights, images posted by customers and comments about their experience in Starbucks.
The inaugural Social Index was conducted by Local Measure following its recent expansion into Asia. This index illustrates the richness of information Local Measure can surface for brands through social data that customers are posting using their smartphones. This index demonstrates how companies like Starbucks can gain a competitive edge in analysing these conversations in real-time.
Malaysians were the most socially active Starbucks customers creating approximately 209,200 posts and check-ins on Facebook, Twitter, Instagram and Foursquare. Filipinos generated the second largest amount of content with 188,200 posts and check-ins and Indonesians came in third with 134,000 posts and check-ins at the ten stores.
Local Measure Founder Jonathan Barouch, said the survey highlights the increasing need for businesses to mine social data that can be drawn from the real-time, social media platforms to gain insights from a business’ premises.
Barouch said, “Local Measure allows retailers to reclaim that personal customer service so often lost in the business transaction. While some customers may comment to friends or colleagues about weak coffee or poor service, smartphones are also empowering customers to share positive experiences. With Local Measure, retailers can now use this feedback to improve their customer service and make changes to their products or services accordingly.â€
In addition, Local Measure enables retailers to build a rapport with their ‘super customers’; those who are not only repeat customers but also share their experiences with their social followers. Local Measure allows brands to identify and reward ‘super customers’ for their patronage, creating a deeper relationship with them.
Some of the key findings from the Local Measure ‘Starbucks’ Social Index that are specific to Indonesia include:
- ‘Checking in’ on Facebook or Foursquare proved more popular than creating updates or photos amongst consumers in all countries.
- Nearly 95 per cent of all social media posts within and about Starbucks in Indonesia are check-ins.
- The busiest Starbucks store for Indonesia was Soekarno-Hatta International Airport which received 1,966 posts and over 32,220 check-ins over the two year period
- The busiest month for Indonesian Starbucks stores was May 2013 with 522 social media posts
- In Indonesia, the top Super Customer had ‘visited’ one of the ten Starbucks stores socially 26 times and had 899 followers on Foursquare.
Local Measure ‘Starbucks’ Social Index
Australia Indonesia Malaysia Philippine Singapore USA
Total volume of social 40,986 134,109 209,200 188,200 68,420 101,778
media content posted
Percentage of rich content created 75% 39% 56% 49% 71% 61%
through Instagram
Percentage of check-ins versus 88% 95% 92% 90% 93% 96%
rich content (image and text)
Busiest month March - May - May - May - March - May -
392 posts 522 posts 1335 posts 1816 posts 423 posts 309posts
Source: Local Measure
Barouch will be speaking at ad:tech Singapore on 14 June 2013 and he will be unveiling the full findings of the Local Measure ‘Starbucks’ Social Index study.
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Note to Editor: To download the Local Measure ‘Starbucks’ Social Index Infographic and the top ‘Super Customers’ across the region, visit https://www.dropbox.com/sh/nvu2nijz9dfheft/CvAyBV6eTy
About Local Measure
Local Measure helps businesses understand and manage the social conversations happening at their store or business locations. This social media management and posting tool, allows businesses to build more efficient, customer-focused businesses through insights gained by intelligently curating content from customers across social media platforms. Similar to its consumer counterpart Roamz, Local Measure merges local content, social media and mobile technology, to provide an aggregate view of conversations taking place, in real time, at an individual store or on a store-by-store basis for chains. For more information about Local Measure, visit our website and follow us on Facebook and @localmeasure on Twitter.
About the Local Measure ‘Starbucks’ Social Index
Local Measure analysed social media conversations at 60 Starbucks stores across Australia, United States, Singapore, Indonesia, Philippines and Malaysia from June 1, 2011- June 1, 2013. Ten stores were included in the prominent cities of each country. The social media data included in the survey are from Facebook, Instagram, Twitter and Foursquare and were all publically available data.
SOURCE Local Measure
Editor: PR Wire
Copyright © ANTARA 2013
