See smart home industry in China at AWE2016

In a depressed global economy, intelligentization is like a ray of sunlight in a chilly winter, driving market development.

SHANGHAI, Feb. 5, 2016 (Antara/PRNewswire) -- AWE2016, an important event for the Chinese household appliance industry, is set to kick off in March 2016. Household intelligentization has begun to take off as the Chinese household appliance industry transforms into a high-end industry. From a global market perspective, household intelligentization is driving the global household appliance industry towards a brand new era, becoming a springboard for mid- and low-level Chinese household appliance enterprises to develop into high-end enterprises. In view of the domestic market, the steadily growing high-end market has stood in sharp contrast to the depressed middle and low-level market.

Many market research agencies invariably have predicted that in the following 3 to 5 years, the smart home market will reach 100-billion. The promising market has not only attracted many international giants like Apple, Google, and Bosch, but has also drawn attention from Chinese enterprises. Core household enterprises such as Haier and Midea have put their smart home strategy into implementation in 2014. The internet enterprises presented by Alibaba and have also strived to occupy a space in the Chinese smart home market. Huawei, a company specializing in communication, has also entered the smart home field. In 2015, the "giants" successively built cooperative relationships with each other, for example, Haier cooperated with Huawei, Midea with MI, and GREE with Also, many supporting-service enterprises, like intelligent modules, smart chips and SmartCloud platform have sprung up like mushrooms in recent years. The entire smart home industrial chain is fully covered. An "ecosphere" centering on smart homes is gradually taking shape in China.

To some extent, China has become a pioneer in the smart home field. In March 2016, giants of the household appliance industry will demonstrate their achievements in the smart home field at AWE2016 alongside a large number of growing smart home industry enterprises. According to the AWE organizer, the Smart Home Exhibition Hall will be specially set for participating companies to exchange their opinions and share experience.

TVs which can automatically push information, refrigerators which can manage foods, washing machines that can automatically add detergent, and even smart housekeeper J.A.R.V.I.S in Iron Man will come to the real world. AWE will become an important platform to display smart home and smart household appliances. One day, these intelligent products will eventually enter our daily life, helping to spur the rapid development of global household appliance intelligentization.

About AWE

AWE (Appliance & Electronics World Expo), organized by the China Household Electrical Appliances Association (CHEAA), now has more than 20 year history. AWE, together with CES and IFA, are called the three exhibitions of the global appliance & electronics industry. AWE2016 will be held in the Shanghai New International Expo Centre from March 9-12, 2016. The exhibition then will be more than 100,000 m2, with estimated 600 exhibitors and over 20,000 products. Product categories include: consumer electronics, environmental & healthy appliances, smart products, kitchen & bath appliances, white goods, accessories and components. The number of visitors will be around 150,000.

Next AWE: March 9-12, 2016
Location: Shanghai, China
Booth Map of the AWE2015: 

AWE Video: 
AWE Official Website:


Ms. Cara WANG
Tel: +86-10-67093609