JAKARTA, May 8, 2016 - (Antara) - Global robotics leader Sphero announced today it has signed a distribution agreement with Halo Robotics to distribute Sphero's full range of robotic gaming systems in Indonesia, Southeast Asia's largest economy.
Sphero is the creator of intuitive smartphone-controlled robots whose enormous popularity has defined a new product category, "connected play." Sphero's most recent product, the BB-8(TM) app-enabled Droid(TM), builds on the same technical innovations as Sphero's full product line; engaging robotic toys that roll and jump in response to voice and app controls, and that constantly improve with regular software updates.
"This is an exciting time for Sphero, and we are excited to celebrate the launch of our long-term connection with Indonesia," says Aurelien Joly, Sphero's APAC Channel Director. "Indonesia is known throughout the world for its enthusiasm with new technology, and as the largest economy in Southeast Asia it represents an enormous sustained growth opportunity for our brand."
Sphero was founded in 2010 with vision to create connected, entertaining and responsive robotic toys. The flagship product, Sphero, paved the way for the company to create the best experience in connected toys -- fusing the latest technology in robotics with the most creative and engaging games. Sphero continues to roll out new products and apps, including:
- Ollie -- a rebellious, cylindrical robot that rolls at speeds of up to 15 mph.
- SPRK -- a clear shelled Sphero, that when coupled with the Lightning Lab app, teaches foundational programming through STEM activities.
- Accessories -- covers, ramps, chariots and more.
"The connected play toy market has grown dramatically over the last several years and Sphero is certainly the global leader," said a statement by Indonesia-based Halo Robotics. "Sphero products are perfectly suited to Indonesia, as they appeal to a full range of consumer audiences, are enjoyable by both kids and beginners, and continue evolving with software updates coming from a company that really cares about its customers."
Nearly half of Indonesia's population of 249.9 million are under the age of 30, with among the world's fastest-growing consumer demographics for Sphero products. Famously tech-savvy, over 100 million Indonesians will be smartphone users by 2017, laying a strong foundation for app-controlled robots. Launching together with Metro, a household brand and retail leader, Sphero's market entry signals a transformation in Indonesian consumer access to advanced robotics through connected toys.
"Sphero is pleased to add Halo Robotics to its exclusive family of distribution partners. In selecting our partners we seek highly strategic alliances that will not only broaden our market exposure, but elevate our brand in the various categories we serve," said Joly. "This partnership allows us to expand our reach in Indonesia's vital market and help us continue our tremendous sales expansion."
Sphero products will be available in established Indonesian retailers starting from 4 May 2016.
About Sphero
Sphero began the connected play revolution in 2010 by creating something unlike anything -- and we never stopped. We fuse robotic and digital technology into immersive entertainment experiences that ignite imagination and defy expectation. Optimized by data and powered by fun, these ever-evolving experiences are changing the way the world thinks about play.
Sphero on Social Media
Facebook: https://www.facebook.com/GoSphero
Twitter -- Sphero: https://twitter.com/sphero
Twitter -- Sphero EDU: https://twitter.com/spheroEDU
Instagram: https://www.instagram.com/gosphero/
YouTube: https://www.youtube.com/user/gosphero
LinkedIn: https://www.linkedin.com/company/sphero?trk=company_logo
About Halo Robotics
Halo Robotics supports wide access to transformative technology in Indonesia. Robots of previously unimaginable intelligence are being created throughout the world, and we are committed to ensure that these magical technological developments are available across Indonesia, focusing on distribution, market development, and customer care. As experienced distributors for over 35 years, Halo boasts one of the most sophisticated operating platforms in the region, enabling us to work exclusively with best in class technology pioneers globally, and premium channel partners throughout Indonesia.
Halo Robotics on Social Media
Facebook: https://www.facebook.com/halorobotics/
Instagram: https://www.instagram.com/halorobotics/
YouTube: https://www.youtube.com/channel/UCiO9_yhBP7yCdn_lpFv8lYA
LinkedIn: https://www.linkedin.com/company/halo-robotics
Twitter: https://twitter.com/halorobotics
Highlighted Links
Sphero 2.0: http://www.sphero.com/sphero
Ollie: http://www.sphero.com/ollie
SPRK: http://www.sphero.com/sphero-sprk
BB-8(TM) app-enabled Droid(TM): http://www.sphero.com/starwars
Force Band(TM): http://www.sphero.com/forceband
Sphero Education: http://www.sphero.com/education
Sphero Education Blog: https://medium.com/@SPRK
Sphero Wikipedia: https://en.wikipedia.org/wiki/Sphero
Sphero recognized as connected toys market leader in Tech Crunch: http://techcrunch.com/2016/02/15/the-serious-business-of-play/
Sphero YouTube Channel: https://www.youtube.com/user/gosphero
Halo Robotics YouTube Channel: https://www.youtube.com/channel/UCiO9_yhBP7yCdn_lpFv8lYA
Image Available: http://mwne.ws/1TLTat8
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Embedded Video Available: https://www.youtube.com/watch?v=Yg8LmEkI_0c
Embedded Video Available: https://www.youtube.com/watch?v=Zi-5hbaGmuQ
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Embedded Video Available: https://youtu.be/xSIkFDBOdI8
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CONTACT INFORMATION
CONTACT:
Sphero
Press contact:
Claire Tindall
claire@sphero.com
press@sphero.com
CONTACT:
Halo Robotics
Press contact:
Johannes Soekidi
johannes@halo-robotics.com
info@halo-robotics.com
Reporter: PR Wire
Editor: PR Wire
Copyright © ANTARA 2016
