The Indonesian Weekend was part of the Wonderful Indonesia brand awareness campaign, Nia Niscaya, assistant to a deputy in the tourism ministry, noted here, Monday.
Garuda Indonesia Airways also supported the event and offered special fares on certain routes, such as London-Jakarta, Yogyakarta, and Lombok.
The ministry has always participated in the World Travel Mart, which is routinely held in London in November, according to Niscaya.
The number of British tourists to Indonesia reached 230,315 in 2014 and increased to some 270 thousand in 2015.
This year, Indonesia hopes to attract 300 thousand British visitors.
During the January-March 2016 period, the country received a total of 67,750 British tourists, or an increase of 28.54 percent from 52,708 tourists during the same period last year.
Niscaya was optimistic that this years target would be achieved through the promotion of the Bali and Beyond tourism program.
Ambassador of Indonesia to the United Kingdom Rizal Sukma officially kicked off the Indonesian Weekend showcasing the countrys arts and culture, here, Saturday.
Highlights of the event included performances of Javanese dances by famous artist Ninik Thowok, Silat traditional martial art by Cecep Arif Rahman, traditional bamboo musical instrument by Arumba Saung Udjo, East Nusa Tenggara traditional music instrument Sasando by Ivan Nestorman, Javanese gong ensemble gamelan by Lila Bhawa, and an Islamic fashion show.
The festival also offered Indonesian culinary delicacies as well as handicraft and fashion products.
Initiated by Bangga Indonesia Ltd and Ditali Cipta Kreatif, the event is supported by Elzatta Hijab, the tourism ministry, and the Indonesian embassy in London.
Other sponsors were the industry ministry, cooperatives and SMEs ministry, and the education and culture ministry in cooperation with the regional administrations of Central Java, Central Kalimantan, Bandung, and Malang.
Some of the Indonesian culinary dishes offered during the event were Soto Ayam (chicken soup), chicken and lamb satay, Padang satay, Bakso (meat ball soup), Somai, Rendang, and Yogya Gudeng.
A cooking demonstration featuring Master-Chef Indonesias jury, Degan Septoadji, and Chef Gede Susila Yadnya of Balis Potato Head Club Bali was also the highlight of the tourism promotion event.