"The confidence of our consumers is quite high stable at the level of 127," Managing Director Nielsen Indonesia Agus Nurudin said here on Wednesday quoting a research carried out by the research agency in cooperation with The Conference Board.
"That means Indonesia is the most self confidence in the world," Agus added.
He said the survey placed Indonesia and the Philippines on top of other countries with index of 127, followed by India (124), the United States (123), Vietnam (120), Denmark (118), Malaysia (117), the United Arab Emirates (116), Pakistan (115) and China (113).
In Indonesia, there are factors keeping the high confidence of the consumers including positive perception about job prospective and personal financial condition, he said.
He said the higher self confidence the safer the consumer would feel financially, adding despite the global economic turbulence Indonesian consumers are not expected to lose self confidence as the Indonesian people are religious.
"Generally religious people have higher self confidence such as Indonesia, the Philippines and India," he said.
The global confidence survey was held by The Conference Board and Nielsen from 10 to 28 May this year involving more than 32,000 online consumers in 64 countries in Asia and the Pacific, Europe, Latin America, the Middle East, Africa and North America.
The consumers were internet users agreeing to participate in the survey with quota in ages and sexes.
Reporting by Ade Irma Junida
Editing by Albert Saragih
Reporter: Antara
Editor: Yosep Hariyadi
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