London (ANTARA News) - Indonesia has been strengthening its Wonderful Indonesia tourism brand in the hearts and minds of those living in and currently visiting London, the capital city of the United Kingdom, through a taxi and bus advertising strategy.

A total of 350 famous black cabs and 15 tourist buses of the city have been involved in supporting the advertisement of the Wonderful Indonesia by highlighting various favorite tourist destinations across the archipelago, Antara learned here on Wednesday.

Among the famous destinations that the London cabs and buses advertise along November this year are Lake Toba`s Siallagan-Samosir in North Sumatra Province; Mount Bromo and Ijen Crater in East Java; Borobudur Temple in Central Java; and the city of Jakarta.

The unique island of Komodo in East Nusa Tenggara, where domestic and foreign visitors can see the Komodo dragons in their natural habitat; the Balinese Legong Dance; and Raja Ampat in West Papua Province are also highlighted in the taxi and bus advertising.

Indonesian Tourism Minister Arief Yahya and Deputy Chief of Mission at the Indonesian Embassy in London, Adam Mulawarman Tugio, along with several Tourism Ministry officials, including Samsriyono and M.Noer Sadono, had a sightseeing tour around London.

During the sightseeing, they visited several famous sites, such as Horse Guards Parade Whitehall, Westminster, Admiralty Arch, The Mall, St. James`, and London Eye.

Speaking to Antara, after the sightseeing tour, Yahya stated that the taxi advertising for promoting the Wonderful Indonesia coincided with Indonesia`s participation in this year`s World Travel Market (WTM) London from Nov 5 to 7.

"This is a great and right momentum for promoting our Wonderful Indonesia tourism brand," he remarked, adding that his ministry has often applied a creative and appropriate way of introducing Indonesia`s tourism sector to the world.

Indonesia`s participation in the WTM London could help the country introduce and promote its tourism brand, because millions of people would see, including the tourism industry players from different parts of the world, he added.

In connection with the bus advertising, Deputy Director of Communication Strategy at the Indonesian Tourism Ministry, Martini Paham, noted that three big open buses were fully decorated with pictures of Borobudur and Ulun Danu Beratan Temples.

The buses were also adorned with the pictures of the Gebogan (Balinese offering), Legong Dance, and Padar Island (one of the main islands of Komodo National Park) in East Nusa Tenggara Province.

Ten other buses carried a mega rear bus advertising by highlighting destinations such as Lake Toba, Siallagan in Samosir Island, Mount Bromo, Jakarta, Padar Island, Komodo, Ijen Crater, Gandrung Dance, Raja Ampat, Legong Dance, and Gebogan.

Moreover, 350 black cabs were also fully adorned with the similar tourist destinations to be promoted for 30 days of November, while two other open great buses were decorated with the Wonderful Indonesia tourism brand for five weeks, he explained.

During the convening of the WTM London, the Wonderful Indonesia brand has been promoted by highlighting famous tourist destinations such as Borobudur and Lake Toba through at least two lightboxes, eight banners, 30 sticker floors, and 15 digital screens.

Reporting by Zeynita Gibbons

Editing by Rahmad Nasution

Reporter: Antara
Editor: Yosep Hariyadi
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