"Some Indonesian businesses have carried out a series of promotions to introduce their products, one of which is through cooperation with the giant e-commerce company, Alibaba Group," the ambassador said.
Through this collaboration, Indonesian businessmen have successfully launched the Indonesian Pavilion at Tmall Global as one of the online shopping platforms managed by Alibaba.
"Therefore, through Singles Day or 11-11 event, we hope that Indonesian products are more widely known," Djauhari said.
There are five Indonesian products promoted at the 11-11 festival which Chinese people also call it as "shuang shiyi".
At the event, Indonesia joined together with five European countries, namely, Denmark, Italy, Spain, Canada and Britain.
The shopping festival this year is interesting because it was held in the midst of the global economic downturn as a result of the trade war between the United States and China.
There are more than 100 thousand international trademarks promoted in the event, increasing from the previous year of 60 thousand trademarks.
The sale value in the 11-11 event goes beyond that obtained in Black Friday shopping festival in the U.S.
The Black Friday produced US$5 billion sales and Cyber Monday obtained US$6.59 billion, while Singles Day can generate US$25.38 billion in a day.
This year, Alibaba expects US$35 billion from Singles Day.
Since it was first launched in 2009, the number of Singles Day participants from all over the world has always been increasing.
Reporting by M. Irfan Ilmie
Editing by Libertina, Yoseph Hariyadi