Mayora Group to expand market in Africa

Mayora Group to expand market in Africa

Industry Minister Airlangga Hartarto posed for a group photo with employees of Mayora Group on the sidelines of a function to see off the 250.000th export container of Mayora Group in Tangerang, Banten, some time ago. (ANTARA News/ Biro Humas Kementerian Perindustrian)

Tangerang, Banten, (ANTARA News) - Indonesian consumer product company Mayora Group has planned to expand its export market in some African countries.

"It might be in a few African countries," President Director of Mayora Group Andre Sukendra Atmadja told a reporter here on Monday, Feb 18.

Atmadja explained that his team had been actively marketing their products on the African continent for potential buyers.

"Frankly, we entered Africa a bit late. The initial sales have actually begun but not intensely. In the next five years, Africa will be our focus," Atmadja stated.

Atmadja revealed that the main reason behind Mayora Group being interested in expanding its market in Africa is its 400 million middle-class citizens, who have a relatively high purchasing power, which makes it one of the best markets for Mayora`s products.

Atmadja remarked that his team will begin expansion in the African continent, starting from South Africa and West Africa.

The Indonesian Ministry of Trade has planned to open a new export market in some countries that are yet to have a trade agreement with Indonesia.

The Ministry of Trade has identified 13 countries having potential as Indonesia`s new export markets, with some of them located in Africa and South Asia.

Reporting by Aji Cakti
Editing by Safira Noor Haliza, Azizah Fitriyanti