Based on data from research firm Nielsen, Go-Food handled over 50 million transactions per month in Southeast Asia, and the number of transactions doubled in the past six months, Catherine noted.
Some 84 percent of people who used more than one food delivery application considered Go-Food as the best service in Indonesia, far higher than the industry average of 39 percent, the most recent Nielsen report "Understanding the Online Food Delivery Market" revealed.
That fact is directly proportional to the growth of GoFood in Indonesia and Southeast Asia.
The app has become part of people's daily lives. Consumers do not need to spend time waiting in line at restaurants because thousands of menu choices are at hand, Catherine said.
"So it makes life more practical," she said.
Based on Nielsen's data and findings, this app is rated by consumers to exceed the industry average because it was considered to have a diverse menu choice of 87 percent and 83 percent diverse traders by urban consumers.
In addition, it is easy to use, said 83 percent and Gojek's driver partners are considered friendly, polite and informative, said 82 percent. With regard to the addition of balances the app was much easier, said 82 percent, while 79 percent of urban consumers rated its services as the fastest.
"That means, the key is to win the hearts of consumers," Catherine said in conclusion. (INE)
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