If the local government facilitates them, creative ideas will emerge that are quite unique and useful and will convey messages to the public on the dangers of COVID-19Jakarta (ANTARA) - Sociologist at the University of Indonesia Dr Imam Prasodjo believes that Indonesia’s invaluable wealth, specifically the cultural capital, makes communication diverse and creative.
"Among Indonesia's wealth, which is a treasure trove, is the cultural capital. Emotional capital, which if utilized to the fullest, will promote diverse and creative ways of communication," Prasodjo remarked at a press conference here on Thursday.
The sociologist noted that several short videos on COVID-19 prevention, uploaded on the internet, are emblematic of the public’s creativity. How people communicate becomes part of entertainment but can also be understood through the medium of entertainment.
"This is my imagination. In a disaster situation such as today, we can still maintain happiness and psychological health and well-being. Creativity, although at home, can be showcased everywhere. We can display it through social media," he expounded.
Prasodjo noted that Indonesian people were brimming with typical jokes. Short videos being widely circulated on social media, in addition to delivering messages, were also cheerful and entertaining.
"The message was delivered in a lighter vein. Not only watched it once but many times since it brought happiness to those who watched," he revealed.
Furthermore, it was sung in the local language that increased the vocabulary. Prasodjo believes that Indonesia has several creative and innovative people.
"If the local government facilitates them, creative ideas will emerge that are quite unique and useful and will convey messages to the public on the dangers of COVID-19," he stated.
Appeals and information must be followed up with creative actions. Prasodjo pointed out that Indonesia had several diverse indigenous and religious communities that can also be involved in real terms.
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Reporter: Indriani, Azis Kurmala
Editor: Fardah Assegaf
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