Market digitalization involves digital platform, TV for market growth

Market digitalization involves digital platform, TV for market growth

Local market digitalization program for Pa'baeng-baeng market in Makassar in cooperation with Tokopedia platform during the COVID-19 pandemic. ANTARA PHOTO/ HO/ Humas Tokopedia/rst.

Now, people can buy our products on Tokopedia without going to the market in this pandemic
Makassar (ANTARA) - The digitalization of local markets in various regions involves the Tokopedia digital platform and regional TV to facilitate market growth.

"We are committed to assisting the development of business activities in Indonesia, especially of local MSMEs, including the local traditional market in Makassar," Head of the Public Policy Division and Regional Government Relation of Tokopedia Emmiryzan noted in a press release in Makassar, Tuesday.

Emmiryzan added that Tokopedia, with its Hyperlocal initiative project, had commenced in various areas in Indonesia: Bandung, Yogyakarta, and Makassar.

Through the Hyperlocal initiative, Tokopedia expects the program to help in recovering the economy affected by the pandemic and also to establish a digital economic environment equitably across Indonesia.


Related news: MSME digitization necessary to support Indonesia's economic recovery

One of the derivatives of this initiative is the Digital Market Program implemented in collaboration with several MSMEs. Through this program, sellers at the designated market could sell and promote their products through Tokopedia's platform.

Digitalization of traditional markets is Tokopedia's Hyperlocal manifestation to boost the competitiveness of sellers in traditional markets through the utilization of technology.

"We are optimistic of this program making a contribution to the regional economy," Emmiryzan affirmed.

For the implementation process, Tokopedia will collaborate with the Indonesian Ministry of Trade and local governments in offering assistance and disseminating information to MSMEs.

Related news: OJK backs digitization of MSMEs


Seven digital markets that joined Tokopedia comprise West Pa'baeng-baeng and Kampung Baru Market in Makassar, Cikurubuk Market in Tasikmalaya, Sabilulungan Market in Bandung District, Cihapit Market in Bandung, and Beringharjo Market in Yogyakarta.

Meanwhile, Public Relations of the PD Makassar Raya Market at the Pa'Baeng-Baeng Market Muh Idris remarked that since the "soft launch" in November 2020, hundreds of pandemic-affected sellers, who are members of the digital platform, have felt the benefits.

This was confirmed by one of the merchant owners in Pa'baeng-baeng Market, Bakri.

"Now, people can buy our products on Tokopedia without going to the market in this pandemic," he remarked.


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