"Our trading partners in the United States, Italy, Germany, and Japan are all interested to buy the coffee produced by PTPN XII due to the distinct and unique quality," PTPN XII Non-Core Business and Asset Optimalisation Department Head Nelson Limbong noted in a statement received by ANTARA in Jember District, East Java, on Saturday.
The arabica and robusta coffee variants produced by PTPN XII have their respective cultivation and production methods with the GAP (Good Agriculture Practice), GMP (Good Manufacturing Practice), and UTZ Certified quality standard taken into account, Limbong explained.
"Our distinct processing methods resulted in the specific and unique quality we seek for our coffee variants. Our specialty arabica coffee is traded in the US as Java Coffee, while our robusta coffee is traded as Specialty Robusta Coffee," Limbong stated.
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Despite the two coffee variants mostly produced for exports to the US, Italy, Germany, and Japan, a percentage of the coffee products are distributed for the domestic market, he noted.
"Competition for coffee exports in world markets grew increasingly tougher after Brazilian, Colombian, Indian, and Vietnamese coffee producers lowered their coffee prices to attract buyers," Limbong pointed out.
Apart from coffee beans, the company also distributed coffee powder in various sized packages and attractive packing designs for the local markets, he stated.
"I am confident that the local coffee markets would recover after the COVID-19 pandemic, and the reopened cafes and restaurants would be our new potential customers. Our company strives to maintain and look for new potential areas in the local market," Limbong affirmed.
Limbong explained that the coffee produced by PTPN XII contributed 24 percent of the total Rp569 billion (around US$39 million) revenue in 2020. The company aimed to increase the percentage of revenue from coffee sales to 40 percent for this year, he added.
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Translator: Zumrotun S, Nabil Ihsan
Editor: Suharto
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