The promotion was conducted by the Indonesian Trade Promotion Center (ITPC) in Johannesburg and supported by the Indonesian Embassy in Pretoria, according to a written statement issued by the Indonesian Embassy and received here on Saturday.
ITPC Johannesburg and the Indonesian Embassy in Pretoria showcased Indonesian products that already penetrated the South African market, including instant noodle products, biscuits, coconut drinks, medicines and other pharmaceutical products, beauty and hair care products, tires and motor vehicle accessories, furniture, and some other products.
"Our goal in holding an in-store promotion is to increase awareness among people of South Africa on Indonesian products in South Africa," according to Salman Al Farisi, the Indonesian ambassador to South Africa.
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The in-store promotions of Indonesian products, in general, received positive responses from visitors to the Sandton City Mall, according to the statement issued by the embassy.
"Several visitors said that they had used Indonesian products, although they just realized that these products were made in Indonesia," the statement noted.
ITPC Johannesburg and the Indonesian Embassy in Pretoria also promotes some products that have not yet entered the South African market, such as food and beverage products, beauty products, health products, handicrafts, coffee, and personal protection equipment (PPE) including masks.
In addition to displaying products, the two representative bodies of Indonesia in South Africa also distributed some samples of instant noodles and coffee products to some visitors at the mall.
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"We also hope to be able to attract potential buyers during this in-store promotion, considering the fact that no physical exhibition was held in South Africa. Hence, prospective buyers can immediately see and sample Indonesian products," Anggun Paramita Mahdi, the head of ITPC Johannesburg, noted.
Mahdi also expressed optimism that the promotion of Indonesia's flagship products would further deepen trade cooperation between Indonesia and South Africa.
Based on data from South Africa's Ministry of Trade, Industry and Competition, the country's total imports from Indonesia in 2020 amounted to US$688.9 million.
During the in-store promotion, the Indonesian Embassy in Pretoria also presented Indonesian traditional dance performances as a way of promoting the beauty of Indonesia's culture.
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