BRI promotes East Java MSMEs in Canada to bring them trade globally

BRI promotes East Java MSMEs in Canada to bring them trade globally

Illustration — MSME products were featured at the '2021 Food and Beverage Trade Show' at the Indonesian Trade Promotion Center in Vancouver, Canada. (ANTARA/HO-BRI/KT).

This is evidence of BRI's strong commitment to continue to help and nurture Indonesian MSMEs.
Jakarta (ANTARA) - State-owned lender Bank Rakyat Indonesia (BRI) showcased 'Proud of Made in Indonesian Products' at the '2021 Food and Beverage Trade Show' in Canada to open up opportunities for East Java MSMEs to reach the global market.

The trade show was held at the Indonesian Trade Promotion Center in Vancouver, Canada.

"This is an active step by BRI to encourage Indonesian MSMEs to advance and breakthrough the world market," SEVP treasury & global Services at BRI, Achmad Royadi, said in a statement received here on Thursday.

Royadi affirmed that the activity, which was conducted in August this year, was part of an effort to foster Indonesian MSMEs and help them grow.

He said BRI has also opened and maintained networks between the local and international markets because national economic recovery needs real, tangible steps focused on the rise of Indonesian MSMEs.

"This is evidence of BRI's strong commitment to continue to help and nurture Indonesian MSMEs, even though they are in the midst of a crisis. BRI hopes that MSMEs can survive and keep rising in the new normal set by the government," he expounded.

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The activity was a continuation of the implementation of 'Local Keren Jatim: Road to Brilianpreneur 2021', which was held on August 9, 10, and 13 this year, he said.

BRI helped several MSMEs in East Java to participate in the exhibition with Archipelago Marketplace Inc. serving as the intermediary, he informed.

Archipelago Marketplace Inc. is an e-commerce marketplace platform for Indonesian MSMEs, he added.

The platform was established in the United States and acted as a buyer at the Local Keren Jatim event, he said. It also introduced a number of MSMEs during the event, Royadi added.

"The international-level promotion of MSME aims to introduce high-quality food and beverage products which are made in Indonesia to the world. Later, we hope that MSMEs can go global and be involved in the global food product trade chain," he added.

Indonesian MSME commodities showcased at the exhibition were mostly from the food and beverage segment, encompassing coffee, snacks, processed spice products, processed fruits, and other local specialties from Indonesia, he informed.

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