Gojek campaign with Le Minerale wins Gold in 2021 MMA Smarties Award

Jakarta (ANTARA) - Once again, Gojek received appreciation for its innovation in running a business. The appreciation came from the Mobile Marketing Association Smarties 2021 (MMA Smarties), the only global award program for mobile marketing that appreciates excellence in the mobile industry. MMA Smarties recognizes agencies, advertisers, brands, and technology owners who have had a significant impact on business development.

MMA recognizes Gojek's creativity and innovation in creating an integrated mobile marketing strategy in the Gojek and Le Minerale Ramadan Campaign: Winning Ramadan in a Pandemic Period (Memenangkan Ramadan di Masa Pandemi). Through this campaign, Le Minerale utilizes the GoBiz platform to collaborate with GoFood MSME partners. This campaign has increased the penetration of Le Minerale products on GoFood by more than 10% as more MSME partners create new package menus with Le Minerale.

Pulkit Khanna, Global VP and Group Head - Brand Partnership and Agency GTM Gojek said “We are very pleased that our efforts to find new ways to positively impact our business partners, as well as benefit merchant partners, have won the MMA Smarties 2021 Gold award in the Best Consumer Promotion category. The campaign was done together with Le Minerale is a perfect example of how innovation and technology can connect brands with moments that matter to consumers. The flexibility of the GoBiz and Gojek platforms allows not only brands, but the entire ecosystem including MSME partners to go far and grow together in these challenging times.”

Pulkit Khanna also said that the campaign that utilizes the GoBiz platform is a solution to the problems faced by Le Minerale in reaching merchant partners. GoBiz is an app from Gojek specifically for GoFood merchants that can be a one-stop solution to manage culinary business operations and develop their business.

As a result, Gojek innovated by automating the merchant acquisition with GoBiz Ads located on the app homepage and targeted 75 thousand untapped merchants in 7 key cities in Indonesia to participate in the #Beramal (Buka Bareng Le Minerale) campaign.