In addition to the potential transactions, the participation of the Indonesia Pavilion has succeeded in magnetizing professional visitors for the Hotel Restaurant and Catering (HoReCa)Jakarta (ANTARA) - Indonesian products fared well in the European market by clocking transactions likely worth US$3.7 million through the Sirha Budapest 2022 exhibition at Hungexpo, Budapest, Hungary.
"In addition to the potential transactions, the participation of the Indonesia Pavilion has succeeded in magnetizing professional visitors for the Hotel Restaurant and Catering (HoReCa)," Head of the Indonesian Trade Promotion Centre Budapest Sari Handini Murti noted here on Monday.
Potential transactions at the Indonesia Pavilion amounted to US$1.5 million and the planned purchase of Indonesian roasted coffee beans was valued at US$2.2 million. The exhibition was held on March 22-24, 2022.
At the exhibition, the Indonesia Pavilion, which raised the theme "Indonesia Spice Up the World" to promote Indonesian spices, was located at the Hungexpo main hall.
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The Indonesia Pavilion showcased traditional joglo houses and occupied an area of 105 sq. m.
"The Indonesia Pavilion had always been thronged by visitors since the opening. Visitors not only came from Hungary but also from countries, such as Austria, Poland, the Czech Republic, Romania, Slovakia, Slovenia, and Serbia," Murti stated.
Murti noted that at the exhibition, Indonesian products -- vanilla, black onions, and kratom or Mitragyna speciosa -- were in demand.
Some European entrepreneurs, who visited the Indonesian Pavilion, viewed that Indonesian vanilla is ready to enter the European market, Murti remarked.
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Other commodities, such as black onions, also drew the attention of professional visitors owing to the sweet taste and beneficial nutrients for the body, she explained.
"One of the buyers agreed to ship black onions from Indonesia and is ready to compete with Chinese products that were first known in Europe. One of the buyers also urged Indonesian business players to innovate capsule products from black onions," Murti revealed.
The promotion of Indonesian cuisine through cooking demos also successfully introduced the aroma and taste of Indonesian dishes.
According to Murti, the Central and Eastern European region hold enormous economic potential owing to the population of more than 177 million, with an average GDP per capita of US$24 thousand, based on the Ability to Shop (KKB) calculations.
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Translator: Sella G, Kenzu T
Editor: Fardah Assegaf
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