The Communication and Information Ministry is pursuing the development of eastern Indonesia, in line with President Joko Widodo's instructions, by encouraging micro, small, and medium enterprises (MSMEs) to adopt digital technology.
"With a higher level of digital technology application, the competitiveness of MSMEs will also be higher," director of digital economy at the ministry, I Nyoman Adhiarna, said during an event on MSME digitalization for increasing marketing access, in Ternate, North Maluku, according to an official statement received on Saturday.
At the event, several experts spoke about the use of digital applications. Adhiarna said the participants were very enthusiastic about adopting new technology.
He further said he believes that if MSMEs across regions show the same degree of enthusiasm as Ternate, then they would grow faster and develop beyond the government's estimates.
"Of course, this is a (motivation) for the Directorate of Digital Economy to make better and more appropriate programs to assist MSMEs," he added.
One of the experts who participated in the event was chief operating officer of Qasir, Hadwin Rarumangkay. Qasir, as an application for bookkeeping and cash recording for MSMEs, was deliberately designed to be user-friendly, easy to learn and use, and made available at very affordable prices for MSMEs (only Rp1 thousand per day), Rarumangkay said.0said.0psaid.0p
"I also just saw the data. Ternate is one of the cities with the most Qasir users upon being viewed from the regional landscape and the number of MSMEs," said Ivan.
During the event, Sara San Siska Manurung from BRI Insurance's digital business division also provided information about a cheap special insurance product for MSMEs with a premium of only Rp40 thousand (about US$2) per year.
Meanwhile, head of the project management unit for corporate social responsibility at the National Zakat Agency (Baznas), Febrizal Efendi, and a number of leaders of the Ternate City Baznas, who were also present at the event, raised the issue of capital assistance for MSMEs.
They said about the MSME program from the agency.
At the end of the talk show, chairman of the coordinating team for the study and impact survey of MSMEs at the Communication andMinistry encourages Ternate MSMEs to adopt digital technology Information Ministry, Puti Adella Elvina, bought samples of processed products brought by participants. She also encouraged the use of digital payment technology.
“Thank you to the participants who took the time to attend while bringing samples of the processed products. We do wholesale, but payment is only cashless, you can use any cash wallet or QRIS,” she said.
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Translator: M Baqir I A, Mecca Yumna
Editor: Fardah Assegaf
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