…thus we often do field survey, one of which aims to look for market niches which we can enter without going head-to-head (with other companies).
Jakarta (ANTARA) - State-run postal service firm PT Pos Indonesia (Persero) is continuing to improve value-added services to provide better services than other freight forwarders in Indonesia, Director of the Courier and Logistics Business at the postal company Siti Choiriana said.

"The competition (between courier and logistics businesses) in Indonesia is the toughest compared to other countries since there are more than 700 courier companies in Indonesia," she highlighted in a statement issued on Wednesday.

Thus, if PT Pos Indonesia only operates in the courier sector, it will be difficult for it to compete with other similar companies, she said.

Therefore, it is implementing a strategy to increase value-added services so that consumers become increasingly interested in using its services.

The company is currently working on a television set-top box (STB) assistance delivery project for disadvantaged communities in various regions.

Under the project, the company will not only send the devices, but also install and validate the STBs as well as disseminate information on the implementation of the Communication and Informatics Ministry’s national analogue television broadcast switch-off (ASO) program, which requires the use of STBs.

"We found that other companies cannot compete with this kind of value-added service (which is provided by PT Pos Indonesia). They withdrew at the project tendering (for STB delivery)," Choiriana informed.

In addition to improving value-added services, the company is also collaborating with other state-owned companies.

Currently, PT Pos Indonesia is ranked fourth, with a 7.1 percent market share of the national courier and logistics business.

It is an improvement compared to 2020, when the company placed sixth with a market share of 3 percent.

"We always think about (creating) innovations and study the consumers properly since always there is still market niche, thus we often do field survey, one of which aims to look for market niches which we can enter without going head-to-head (with other companies)," Choiriana added.

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Translator: Sugiharto Purnama, Uyu Liman
Editor: Sri Haryati
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