Wellness is one of Indonesia's strong potentials for domestic excellence, not only because of the abundance of raw material commodities but also the very strong narrative of cultural traditions. We must support this togetherJakarta (ANTARA) - The Cooperatives and SMEs Ministry, Indonesia Wellness Institute (IWI), and Smesco Indonesia collaborate to host a "Future: Wellness Tradition" for the "Future SMEs Village" activities at Bali Collection, ITDC, Nusa Dua, Bali, on November 14.
The activity, which brought up the theme of "Local Wisdom for Global Sustainability," is expected to encourage the positioning of the Indonesian wellness industry on the global wellness map by elevating the strength of authentic, diverse traditions that people still hold dear in their everyday lives, thereby making it special.
“Wellness is one of Indonesia's strong potentials for domestic excellence, not only because of the abundance of raw material commodities but also the very strong narrative of cultural traditions. We must support this together," Cooperatives and SMEs Minister Teten Masduki noted in a written statement on Thursday.
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Masduki said that his administration fully supported IWI's initiative and was very confident in the potential of the national wellness industry.
Chairperson of IWI Paulus Mintarga stated that this event would not only serve as a showcase of Indonesian wellness products and experiences but would also be a forum for gathering and networking between hundreds of stakeholders in the Indonesian wellness industry.
"We will also bring speakers, both domestically and from global wellness actors, at the Intimate Networking Session, sharing trends and news from the world's wellness industry," he noted.
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At this event, Javanese Wellness Tradition and the Balinese Wellness Tradition are presented with various interesting products and experiences, such as pratiti, a therapy in Balinese tradition and belief, and Bheksan, Javanese dance-based yoga, as well as various other types of literacy.
The series of events will be concluded with the Bali Declaration that contains the vision of developing the wellness industry in Indonesia and the world, represented in the 10 Bali principles or the Ten Principles of Bali.
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Translator: Sinta Ambarwati, Mecca Yumna
Editor: Fardah Assegaf
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