"Soy sauce is one of the unique seasonings that unites the diversity of Indonesian culinary (arts)," Uno noted in a welcome video of a culinary festival held in Jakarta.
The minister remarked that the Tourism and Creative Economy Ministry was collaborating with the private sector to hold a culinary festival that helps strengthen the "Indonesia Spice Up the World" Program in expanding the marketing of Indonesian spice products, including soy sauce.
Uno expressed optimism that exploration of the country's culinary wealth through culinary festivals would help in encouraging the reach of micro, small, and medium enterprises (MSMEs) in the culinary sector to further contribute to the national economy.
A culinary festival is one of the effective ways to introduce a variety of authentic cuisines as well as legendary traditional culinary MSME entrepreneurs to the wider community, he stated.
In August, the Indonesia Spice Up The World that involved ministries and institutions was held at the I Gusti Ngurah Rai International Airport, Bali, to promote seasoning, processed food products, and Indonesian spices to foreign tourists.
The same activity was also held at a restaurant in Beijing, China, on August 16-31, 2022, as a series of events to commemorate the 77th Anniversary of Indonesian Independence.
At the restaurant, eight types of Indonesian specialties were served to educate local and international culinary lovers in understanding the complexity of Indonesian cuisine flavors and promoting high-end tourism in Indonesia.
In addition to promoting Indonesian cuisines, the Indonesia Spice Up The World is also expected to help achieve the target export value of Indonesian spices and seasonings of US$2 billion and the opening of four thousand overseas Indonesian restaurants by 2024.
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Translator: Nanien Y, Kenzu
Editor: Sri Haryati
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