We also encourage the younger generation to excel at seeing opportunities and doing business by creating added value to products/services…
Jakarta (ANTARA) - The Tourism and Creative Economy Ministry (Kemenparekraf) has readied a number of programs to strengthen the contribution of the creative economy sector to the national economy amid the digital transformation.

"We also encourage the younger generation to excel at seeing opportunities and doing business by creating added value to products/services as well as taking advantage of the digital and technological era," Tourism and Creative Economy Minister Sandiaga Salahuddin Uno said in a statement issued on Thursday.

One of the programs prepared by his ministry is the Baparekraf (Tourism and Creative Economy Agency) for Startups (BEKUP).

It is an incubation program for Indonesian digital start-ups to help them become competitive and have a positive impact on the national economy.

"In the BEKUP program, we will provide learning according to a proven curriculum, which is supported by various mentors and experts who have experience in the start-up industry in Indonesia," the minister informed.

There will also be a Baparekraf Digital Talent (BDT) program, which will be implemented in collaboration with Google Authorized Training Partners in Indonesia.

The graduates of the BDT program are targeted to acquire capabilities corresponding to industry demand and strengthen Indonesia's digital economy ecosystem.

Meanwhile, the Baparekraf Digital Innovation Lab (BEDIL) program will provide digital transformation assistance for creative economy actors at the five super-priority tourism destinations (DPSPs) set by the government.

The DPSPs are Lake Toba in North Sumatra Province, Borobudur Temple in Central Java Province, Mandalika area in West Nusa Tenggara (NTB) Province, Labuan Bajo area in East Nusa Tenggara (NTT) Province, and Manado-Likupang area in North Sulawesi Province.

Yet another program is Santripreneur, which is a training and mentoring program for Islamic boarding school students and aims to develop the creative economy ecosystem at educational institutions by involving industry players as students’ mentors.

The next program is Kemenparekraf’s Proud of Indonesia-Made Product National Movement (Gernas BBI), which has been implemented as a joint campaign with other ministries/institutions since 2020 to help micro, small, and medium enterprises (MSMEs) conduct digital transformation.

Through the movement, so far, 20.6 million MSMEs have entered the online marketplace and the e-commerce ecosystem. It is targeted that 30 million MSMEs will join the ecosystem by 2024.

In addition, the ministry will carry out the sectoral e-Catalogue program for tourism and creative economy MSMEs.

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Translator: Sinta Ambarwati, Uyu Liman
Editor: Rahmad Nasution
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