Moreover, digital transformation can open new market opportunities, improve customer satisfaction and empower micro, small, and medium enterprises (MSMEs), he said in a statement released on Thursday.
Rasjid, who is also chief of the Indonesian Chamber of Commerce and Industry (Kadin), emphasized that Industrial 4.0 supported by digital technology and automation could help develop the industry.
Indonesia is projected to be the leader in the adoption of artificial intelligence (AI) in ASEAN.
AI businesses are also claimed to have a major potential in ASEAN given that the region's economy is exhibiting the fastest growth in the world right now.
According to the International Federation of Robotics (IFR), of the 517 new industrial robot units set up across the world, 74 percent are in Asia.
Meanwhile, the World Economic Forum (WEF) has stated that digital transformation can not only make businesses more efficient and profitable, but also quicker and smarter in adjusting to consumer demand and ever-changing market conditions.
"Various companies that have adopted digital technology, automation, to AI should be lauded, especially the ones in ASEAN," he said.
"Effectiveness and efficiency created from their business process expedite the economic growth in the region," he added.
To encourage the improvement of digital transformation in the region, ASEAN-BAC, through the ASEAN Business Awards (ABA) 2023, will bestow awards to companies that conduct digital transformation and show extraordinary success in their respective fields.
The awards will highlight and honor the advancements made by ASEAN companies in several industries and acknowledge their role in encouraging the region's economic growth.
ABA 2023 has introduced the "Digital Transformation" award pillar upon realizing the significant impact of technology adoption and innovation on the business process and customer experience.
In this category, there are two award pillars, namely the "Bionic Company" and the "Best CX."
"ASEAN-BAC 2023 has invited all entrepreneurs in ASEAN that have adopted technology and digitalization to nominate your businesses at the ASEAN Business Award 2023," Rasjid said.
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Translator: Ade irma Junida, Fadhli Ruhman
Editor: Azis Kurmala
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